V. Competitive Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Direct & Indirect Competitors
Tutors Inc.
Tutors Inc. provides tutoring and other supplemental educational services (SES) to children attending K-12 schools through learning centers and over the internet. The company provides tutoring services in just under 700 centers across the United States. They provide tutoring in reading, writing, math and study skills, while also offering test prep for college entrance exams. Its online segment offers real-time online tutoring for students and features certified teachers. This division also provides tutoring and other SES to students in public and private schools through government-funded contracts.
Oscar Tutors
Oscar Tutors predominantly provides tutoring for mathematics and reading. Moreover, while students range from preschool to high school ages, Oscar Tutors primarily targets the elementary school age market, as more than 60.0% of its students are in grades two to six.
Last year, an estimated 300,000 students studied at 1,532 Oscar Tutors centers throughout the United States. Oscar Tutors has been named the leading franchise in the after-school education industry by Entrepreneur magazine over the past seven years.
City Tutors
City Tutor is a collective of education specialists and school psychologists that serves students with all types of learning needs (ADHD, learning disabilities and gifted students). They provide support in core subjects from early literacy and numeracy to understanding complex texts, research papers, and calculus. The company develops a 1 to 1 tutoring program based on your student’s needs. They also use Executive Function to perform activities such as planning, organizing, strategizing, paying attention to and remembering details, and managing time and space.
Competitive Pricing
| Tutoring Hourly Fee (K-3rd grade) | Tutoring Hourly Fee (4th-8th grade) | Tutoring Hourly Fee (high school) | |
|---|---|---|---|
| Tutors Inc. | $50 | $55 | $65 |
| Oscar Tutors | $45 | $50 | $75 |
| City Tutors | $40 | $55 | $75 |
Competitive Advantage
There are a few tutoring service companies in [Location], but none of them provide the same benefits and quality that we at [Company Name] provide, specifically the following:
- Location: [Company Name]’s location is near the center of town, giving members of our community easy access for the parents and children.
- Passionate and Skillful Teachers: [Company Name] will ensure to hire those with a strong teaching background and are gentle and skillful in handling all children, regardless of age or skill level.
- Personalized and Student-focused teaching methods
- Affordable, quality tutoring services: Most of the tutoring services in the area offer their services at a very expensive price. Our fees will be moderately low so that we can reach a broader demographic.
