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Tutoring Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the families and the children in [Location]. The area is mostly populated by young couples and families that have disposable income and can pay for tutoring services.

The precise demographics of the town in which our location resides is as follows:

 WilmetteWinnetka
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

We primarily target the following three customer segments:

  • Parents: We will offer a safe environment where the children can learn and where parents will feel comfortable to entrust us with their children’s learning.
  • Students (Preschool through High School): Children aged 3 to 17 are our target enrollees. We will build a child-friendly and fun atmosphere where they can freely express their thoughts and feelings.
  • Schools: [Company Name] will build a reputation that will make schools want to partner with us and recommend our services.
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