RV Park Business Plan Template

RV Park Business Plan

If you want to start a RV park or expand your existing RV park business, you need a business plan.

The following sample business plan gives you the key elements to include in a successful RV park business plan.

You can download our RV Park plan template (including a full, customizable financial model) to your computer here.

 

Sample Business Plan for an RV Camping Business

Below is an RV park business plan example with each of the key sections to help you write an RV park business plan for your own company.

I. Executive Summary

Business Overview

[Company name] was founded in [year] by [Founder’s name]. It is the first RV Park in [Location]. The four acre park sits atop a hill and is five miles from the center of town. The park has the perfect location for a quick getaway where you can enjoy nature, but be close enough to the city at the same time.

The park is a family friendly facility that offers a myriad of amenities including showers, a pool, horseback riding, archery and a volleyball court.

Services Offered

[Company Name] provides its customers with electrical, water, and sewer hookup to supply each RV with its basic needs. It also offers basic camping equipment rentals for those who wish to camp instead. Its offerings include:

• Single Campsite
• Double Campsite
• Cabins
• Basic RV Hookup
• Full RV hookup

Customer Focus

[Company Name] will primarily serve the leisure travel market. This market seeks comfortable, family-friendly travel accommodations and services.

An overview of this market includes:

• 50,000 leisure visitors to the area last year, according to the Office of Tourism
• Typical leisure traveler are families, with an average household size of four
• Over 85% of leisure travelers are families with the remaining 15% being couples
• Average household income of $85,900

Management Team

[Company Name] is led by [Founder’s Name] who holds a degree in Business Management and has worked as a manager for [Previous Company Name] for 10 years.

[Founder] has never run an RV park business before, but he has been a lifelong camper and has visited a number of RV parks throughout the years. His personal experience has given him both the passion and knowledge to open an RV park of his own.

Success Factors

[Company Name] is uniquely qualified to succeed for the following reasons:

• There is currently no other RV park in the community we are entering, so we will be the pioneering RV park in [Location].
• Our location is a prime spot near the main road where people pass to travel from one city to another.
• The location is the perfect balance of nature and city. It is a park on a hilltop where people can enjoy the view of the entire city.
• The management team has a track record of success in similar businesses.
• RV parks are proving to be a successful business concept in the U.S.

Financial Highlights

[Company Name] is seeking a total funding of $260,000 to launch its location. The capital will be used for funding capital expenditures, salaries, marketing expenses and working capital.

Specifically, these funds will be used as follows:

• Facility design/build and equipment purchase: $100,000
• Working capital: $160,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

 

II. Company Overview

Who is [Company Name]?

[Company name] was founded in [year] by [Founder’s name]. It is the first RV Park in [Area, City]. The four acre park sits atop a hill and is five miles from the center of town. The park has the perfect location for a quick getaway where you can enjoy nature, but be close enough to the city at the same time.

The park is a family friendly facility that offers a myriad of amenities including showers, a pool, horseback riding, archery and a volleyball court.

[Company Name]’s History

[Company name] was founded in [year] by [Founder’s name]. It will be the first RV park in [Location].

[Founder’s name] first saw the business opportunity during his RV trip across the United States. He has seen a lot of parks, both good and bad, and realized that his hometown needs a quality RV park. A couple of years after his trip, he acquired the perfect spot for an RV park. He knew what he wanted, and that was to give the best facilities and services to his customers.

Since incorporation, the Company has achieved the following milestones:

• Acquired the location site
• Developed the company’s name, logo and website located at [website]
• Determined equipment and facility requirements
• Finalized the park structure and its landscape
• Begun recruiting key employees

[Company Name]’s Products/Services

[Company Name] provides its customers with electrical, water, and sewer hookup to supply each RV with its basic needs. It also offers basic camping equipment rentals for those who wish to camp instead. Its offerings include:

• Single Campsite
• Double Campsite
• Cabins
• Basic RV Hookup
• Full RV hookup

 

III. Industry Analysis

Over the past five years, the RV Parks industry has experienced steady growth. The industry is primarily driven by travel-related trends because trips to campgrounds and RV parks are considered cost-efficient alternatives to traditional vacations. An increasing amount of time spent on leisure and travel has contributed to steady growth for industry operators. Furthermore, high employment and disposable income levels led to heightened levels of domestic travel during the five-year period.

Adults aged 50 and older comprise a key customer segment for the industry. This generation typically has more disposable income and leisure time available to spend on long vacations, which has benefited industry operators. The number of adults aged 50 and older has increased at an estimated annualized rate of 1.5%. However, younger generations are emerging as another key demographic, particularly millennials. This demographic shift will provide organic growth for industry operators moving forward.

Another promising trend is the potential for gas prices to remain low because RV and campground patrons are often required to travel to their destinations via automobile.
 

IV. Customer Analysis

Demographic Profile of Target Market

[Company Name] will primarily serve the leisure travel market. This market seeks comfortable, family-friendly travel accommodations and services.

An overview of this market includes:

• 50,000 leisure visitors to the area last year, according to the Office of Tourism
• Typical leisure traveler are families, with an average household size of four
• Over 85% of leisure travelers are families with the remaining 15% being couples
• Average household income of $85,900

Customer Segmentation

We will primarily target the following customer segments:

• Families: The business will attract families who want to have fun together in the outdoors.
• Couples: The park will target those looking for a couples getaway.
• Campers and Outdoor Enthusiasts: The park will provide a premier campground and outdoor facility that will attract this key target market.

 

V. Competitive Analysis

Direct & Indirect Competitors

The Woods RV Resort
Opened in 1982, The Woods RV Resort consists of a restaurant and a diverse collection of accommodations, including a hotel with suites, apartments, and an inn. Open year-round, The Woods RV Resort offers an indoor pool and spa and gourmet dining prepared by award-winning chefs.

The Woods RV Resort offers fire pits, playground, volleyball court, horseshoes, game room, and complete bathrooms and showers. All sites have full hook-ups with water and 50 amp power.

Swan Creek
Swan Creek is a US Forest Service administered campground and RV Park, in a National Forest. The campground is adjacent to a number of lakes and provides easy access to several recreational activities, including walking trails, OHV trails, caves, national monuments, and natural wonders.

Swan Creek offers a variety of campsites and RV sites, and provides both flush and vault toilets as well as drinking water from Memorial Day through mid-September. The campground also houses an amphitheater with a covered stage.

River RV Park
River RV Park is a veteran owned and operated family business located in the River Gorge. It offers a primitive campground as well as kayaks and canoes for rent. The campground is situated on 10 acres of river frontage. Each site has a fire ring, and picnic tables and porta-potties are located throughout the campground.

In addition, River RV Park has a cabin on-site, which it claims is the only rental cabin available inside the Gorge and on the banks of the river. The cabin is rustic, but modern, with TV, Wi-Fi, heat and air. It accommodates up to 5 people.

Competitive Pricing

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Location: [Company Name] is located in a prime spot for RV parks. It is near the main road and is on a hilltop with a view that overlooks the city. It has a great balance between nature and city life.
• Great services at an affordable price: Giving great service does not always mean that you have to pay extra. [Company Name] has the best facilities at an affordable price.
• Management: Our management team are experts that allow us to market to and serve customers in a much more sophisticated manner than our competitors.
• Relationships: Having lived in the community for 34 years, [Founder’s Name] knows all the local leaders, newspapers and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.

 

VI. Marketing Plan

You can download our RV Park plan template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

• Convenient location
• Family-friendly facilities
• Moderate price point
• Comfortable, clean, customer-focused environment

Promotions Strategy

[Company Name] expects its primary target market to be individuals living within the state, and then travelers from the surrounding states. The Company’s promotions strategy to reach these individuals includes:

Public Relations
We will contact all local and regional area newspapers and television stations to tell them about the park opening and unique value proposition of [Company Name].

Advertising
[Company Name] will initially advertise on travel websites, which are frequently being used these days to book travel due to their ease of use and reviews.

Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, services, and more.

Pre-Opening Events
Before opening the RV park, [Company Name] will organize pre-opening events designed for local merchants and press contacts to create buzz and awareness for [Company Name].

 

VII. Operations Plan

Functional Roles

In order to execute on [Company Name]’s business model, the Company needs to perform many functions including the following:

Service Functions

• Facility Managers
• Sales manager
• Maintenance personnel

Administrative Functions

• General & administrative functions including legal, marketing, bookkeeping, etc.
• Hiring and training staff
• Customer service/front desk functions

Milestones

[Company name]’s long term goal is to be the best RV park in the [County] and let people from all over the country experience our great services.

The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

 

VIII. Management Team

Management Team Members

[Company Name] is led by [Founder’s Name] who holds a degree in Business Management and has worked as a manager for [Previous Company Name] for 10 years.

[Founder] has never run an RV park business before, but he has been a lifelong camper and has visited a number of RV parks throughout the years. His personal experience has given him both the passion and knowledge to open an RV park of his own.

Hiring Plan

[Founder] will serve as the manager and in order to launch, we need to hire the following personnel:

• Facility Manager
• Customer Support/Front Desk
• Part-Time Bookkeeper (will manage accounts payable, create statements, and execute other administrative functions)
• Maintenance crew

 

IX. Financial Plan

Revenue and Cost Drivers

[Company Name]’s revenues will come from campsite fees and reservations, as well as equipment rentals.

The major costs for the company will be the cost of goods sold, staff salaries, and equipment maintenance. In the initial years, the company’s marketing spend will be high, as it establishes itself in the market.

Capital Requirements and Use of Funds

[Company Name] is seeking a total funding of $260,000 to launch its location. The capital will be used for funding capital expenditures, salaries, marketing expenses and working capital.

Specifically, these funds will be used as follows:

• Facility design/build and equipment purchase: $100,000
• Working capital: $160,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement