IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the residents of [Location] and the immediate surrounding areas.
The area we serve is populated mostly by middle-class Millennials. This age group owns a wide variety of vehicles (from SUVs to luxury vehicles) and therefore has diverse needs when it comes to tires. The town is also home to several mid to large businesses that have a large and diverse fleet of vehicles.
The precise demographics of the town in which our location resides are as follows:
Customer Segmentation
[Company Name] will primarily target the following three customer segments:
- Millennials: Millennials are in the prime of their career and starting families. Therefore, they need a good working vehicle more than ever before to get to work, school, and other destinations. Therefore, we expect most of our customers to come from this generation.
- Middle-class residents: Middle-class residents of any generation are also in great need of a good running car to get to work, school, and other activities. Therefore, they need high-quality tires for a moderate price that will help their vehicles get from A to B. We expect our pricing to be most attractive to this customer segment.
- Businesses with fleet vehicles: Car rental businesses and other businesses with fleets need new tires far more often than the average individual. We can provide these businesses with the inventory and tire services they need to keep their fleet going.
