II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is a new tire shop located in [Location]. We provide high-quality tires to residents and companies with fleet vehicles for competitive prices. Our inventory is the largest and most diverse in town, including tires of all brands, sizes, and functions. We also provide tire-related services such as tire inspections, flat repairs, tire rotations, and installations. No matter what our customers need, they are guaranteed to receive the best service and customer experience possible.
[Company Name] is led and founded by [Founder’s Name], who has been a mechanic and tire expert for [X] years. He gained his knowledge, skills, and expertise while working at a national tire chain. During this time, he ran the store as a manager and gained invaluable in-depth knowledge of all aspects of the business. He is ready to apply this knowledge to his own tire shop business.
[Company Name]’s History
[Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation]. The business is currently being run out of [Founder’s Name] private office, but once the build-out on [Company Name]’s retail location is finalized, all operations will be run from there.
Since incorporation, [Company Name] has achieved the following milestones:
- Found retail space and signed a Letter of Intent to purchase it
- Developed the company’s name, logo, and website located at [website]
- Determined equipment and inventory requirements
- Begun recruiting key employees with previous auto/tire experience
[Company Name]’s Products/Services
[Company Name] offers the largest variety of tires in town. Our inventory consists of numerous brands, types, and sizes. Some popular types of tires we sell include:
- All-season tires
- All-terrain tires
- Snow tires
- Mud tires
- Spare tires
We sell tires for all vehicle sizes, from sedans to RVs. We also stock numerous popular brands, including Michelin, Goodyear, Bridgestone, and Yokohama. Whatever our customers need, we have it.
In addition to selling tires, we offer limited services to make sure our customers’ tires are in perfect condition. These services include:
- Tire inspections
- Flat repairs
- Tire rotations
- Tire installation (free with every purchase)
- Winter tire changes
- Consultations
