VI. Marketing Plan
This Section's Contents
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[Company Name] seeks to position itself as the prime thrift store to donate to and purchase gently used items. The company will also focus on providing exceptional customer service to all who enter its store.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Charitable Focus
- Large selection of gently used items
- Clean, friendly, and welcoming atmosphere
- Convenient location
- Affordable pricing
Promotions Strategy
[Company Name] expects its target market to be individuals and families within a 10-50-mile radius of its location. [The Company’s} promotion strategy to reach these businesses includes:
Billboards/Signage
[Company Name] will invest in attractive signage and billboards to increase the brand awareness of the up and coming thrift store.
Local Publications
We will also invest in advertising in selected larger publications such as newspapers and local publications.
Website/SEO
[Company Name] will invest heavily in developing a professional website that displays all of the products the company will have for resale. The website will also include an emphasis on the thrift store’s charitable mission. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.
Sponsorships
[Company Name] will also invest in sponsoring certain nonprofit and community events so that their banners and collateral material are displayed all over the event where numerous customers and donors will potentially be.
Social Media
[Company Name] will utilize the most popular social media platforms for ads since the majority of the clientele will be active on social media. The company will also have business accounts on each major platform to post regularly of new merchandise it receives or of upcoming events.
Collateral Material
[Company Name] will develop numerous collateral material to have on hand to give out to potential clients. It will also ask local businesses for permission to hang or display their collateral material in highly trafficked areas.
Pricing Strategy
[Company Name]’s pricing will be moderate so clients feel they receive great value when purchasing the thrift store’s products.
