Thrift Store Business Plan Template [Updated 2023]

/ 9745 0

IV. Customer Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the community residents of [company location] and its surrounding areas.

The community of [company location] is a very diverse community that includes over 1.6 million residents. While the community is very diverse, there is also a portion of low income residents who are experiencing or have experienced homelessness or are living in transitional housing. In addition, there are thousands of residents who are dealing with the rising costs of inflation and are experiencing difficulty making ends meet for themselves and their families.

Fort Lauderdale, FL
Total Population9,818,605
15 to 19 years753,630
20 to 24 years752,788
25 to 29 years759,602
30 to 34 years716,129
Total Households:3,218,511
Household income $50,000 to $74,999550,971
Household income $75,000 to $99,999382,770
Household income $100,000 to $149,999440,285
Household income $150,000 to $199,999187,449
Household income $200,000 or more208,954

Customer Segmentation

The Company will primarily target the following three customer segments:

  1. Low Income Residents: There are a number of residents who are unable to afford basic necessities at typical retail outlets.
  2. College Students: College students typically do not have a lot of spending money and need to purchase affordable items.
  3. Families: Families need to purchase children and household items regularly and expenses sometimes exceed monthly income.
  4. Seniors: Seniors live on a fixed income and do not have discretionary funds for everyday purchases and expenses.
Pages : 1 2 3 4 5 6 7 8 9 10