II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located in [insert location here] is a local newly established thrift store. The thrift store will be located in a highly trafficked strip center at a busy intersection in [location]. The store will retail gently used clothing, books, baby items, furniture, and appliances at a discounted price. [Company Name] will commit to donating 20% of its proceeds to local charities and non–profit organizations focused on homelessness and transitional living centers. People will be inclined to donate their gently used items and be able to receive a breakdown of their donated items to claim as a charitable donation on their annual taxes.
[Company Name] was founded by [Founder’s Name], a local advocate for charities that deal with homelessness and transitional living centers. [Founder] received his Master of Public Administration six years ago and has spent the last five years working as a director for a local non-profit organization. [Founder] has witnessed the struggle many people experience when they are trying to regain their footing and have a home they can call their own. He is committed to providing a friendly and affordable thrift store where the public can find gently used basic living necessities at discounted prices.
[Founder] has saved for a down payment on a SBA loan from a local bank. He has also located a small retail space in a highly trafficked strip retail center in town. The 5,000 square foot space will be able to house different areas for items as well as a dressing room and two checkout counters. There will also be an area for donation in-take. [Founder] will employ a small team to sort through the donations, clean them, price them accordingly, and display the items in the store.
[Company Name]’s History
Once his market analysis was complete, [Founder’s Name] began surveying the local vacant retail space and decided on an available retail store in a highly trafficked retail strip center. [Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation].
Once the lease is acquired for the thrift store, light construction and design can begin to build-out the store.
Since incorporation, the Company has achieved the following milestones:
- Located an available space in a highly trafficked retail strip center
- Developed the company’s name, logo, and website located at [website]
- Hired a general contractor for the build-out of the thrift store
- Determined software and necessary supplies and equipment
- Attained the sales tax permit necessary for [location]
- Began recruiting key employees that will assist with the operations of the thrift store
[Company Name]’s Products
Below are [Company Name]’s product offerings:
- Clothing, accessories, shoes, boots
- Baby items (strollers, high chairs, blankets, cribs, etc.)
- Furniture
- Household appliances
- Books
