Metaverse Business Plan Template
If you want to start a metaverse business or expand your current metaverse business, you need a business plan.
The following Metaverse business plan template gives you the key elements to include in a winning Metaverse business plan.
Sample Metaverse Business Plan Template
Below is a metaverse business plan example with each of the key sections to help you write a metaverse business plan for your own company.
I. Executive Summary
Business Overview
[Company Name] is a new metaverse real estate business located in [Location]. We facilitate the acquisition and sale of virtual property located within multiple metaverse platforms, including Decentraland, Sandbox, Voxels, and Somnium. Additionally, we offer a range of services, including consulting, virtual property development, and marketing/advertising assistance. We aim to assist our clients with every facet of virtual real estate management, from the initial purchase to marketing and advertising in the metaverse.
Products Served
[Company Name] will manage and sell virtual land and estates in Decentraland, Sandbox, Voxels, and Somnium. We will offer our clients a suite of services, including:
- Buying and selling virtual real estate in the metaverse
- Virtual property development
- Real estate and metaverse consulting
- Help with finding a rental within the metaverse
- Virtual property management
- Marketing and advertising in the metaverse
Customer Focus
[Company Name] will serve any business or individual in the U.S. who is interested in buying property in the metaverse.
Management Team
[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [Founder’s Name] has been a licensed real estate broker and experienced cryptocurrency miner, and has spent a significant amount of time in the metaverse. He also has an MBA from [University]. His unique experience and education make him invaluable to the company. His goal is to use his experience and skills to make the process of buying and managing virtual real estate as straightforward as possible for his clients.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- [Company Name] will fill a specific market niche as there are very few competitors in the metaverse real estate industry.
- The management team has a track record of success with the metaverse, cryptocurrency, and real estate.
- Metaverse real estate businesses have a proven track record of success throughout the world.
Financial Highlights
[Company Name] is currently seeking $500,000 to launch. Specifically, these funds will be used as follows:
- Office design/build: $150,000
- Equipment purchase and maintenance: $200,000
- Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
II. Company Overview
Who is [Company Name]?
[Company Name] is a new metaverse real estate business located in [Location]. We facilitate the acquisition and sale of virtual property located within multiple metaverse platforms, including Decentraland, Sandbox, Voxels, and Somnium. Additionally, we offer a range of services, including consulting, virtual property development, and marketing/advertising assistance. We aim to assist our clients with every facet of virtual real estate management, from the initial purchase to marketing and advertising in the metaverse.
[Company Name]’s History
[Founder’s Name] incorporated [Company Name] on [date of incorporation] as an LLC. The business is currently being run out of [Founder’s Name]’s home, but once the lease on [Company Name]’s office location is finalized, all operations will be run from there.
Since incorporation, the company has achieved the following milestones:
- Found a business location and signed a Letter of Intent to lease it
- Developed the company’s name, logo, and website located at [website]
- Determined equipment requirements
- Began recruiting key employees
[Company Name]’s Products/Services
[Company Name] will manage and sell virtual land and estates in Decentraland, Sandbox, Voxels, and Somnium. We will offer our clients a suite of services, including:
- Buying and selling virtual real estate in the metaverse
- Virtual property development
- Real estate and metaverse consulting
- Help with finding a rental within the metaverse
- Virtual property management
- Marketing and advertising in the metaverse
III. Industry Analysis
With the skyrocketing popularity of the metaverse and the numerous applications it has for society, many people are interested in owning a piece of it for themselves. This has created a competitive and profitable virtual real estate market that is showing no signs of slowing down. Buying and selling virtual property can be chaotic, so virtual real estate businesses can provide services that smooth out the process for potential buyers. Therefore, virtual real estate services are in high demand and will continue to be an essential industry of the metaverse.
According to Vantage Market Research, the Metaverse Real Estate Market was valued at USD 821.9 million last year and is projected to grow at a compound annual growth rate of 39.10% over the next 10 years. Very few industries experience this same amount of growth. Therefore, this shows that not only is virtual real estate necessary for this next step for humanity, but it is extremely profitable as well.
IV. Customer Analysis
Demographic Profile of Target Market
[Company Name] will serve businesses and individuals interested in purchasing property in the metaverse.
Customer Segmentation
We will primarily target the following customer segments:
- Businesses: There are numerous opportunities for businesses to sell and market their products in the metaverse. They will need their own virtual property to make this happen. We expect most of our sales/profits will primarily come from businesses.
- Individuals: As more individuals enter the metaverse, they will be increasingly interested in purchasing virtual properties that they can do anything with. We expect many of our customers will be individuals, specifically individuals in upper economic brackets.
V. Competitive Analysis
Direct & Indirect Competitors
The following metaverse real estate companies offer direct competition to [Company Name].
The Metaverse Realtor
The Metaverse Realtor is a small virtual real estate company that helps individuals find real estate in multiple metaverse platforms. The company offers client-focused virtual real estate services that prioritize aligning the company’s goals with its clients’ goals. The Metaverse Realtor also provides consulting and educational services to help new metaverse property owners navigate their property and the metaverse in general.
The Metaverse Group
The Metaverse Group is a virtual real estate company that manages and sells property in Decentraland, Sandbox, Voxels, and other metaverse platforms. The company’s leadership team consists of multiple individuals who are experienced in the metaverse, virtual property, and cryptocurrency. In addition to typical virtual real estate services, they offer consultation services and help their clients with marketing and advertising in the metaverse.
Metaverse Property Inc.
Founded in 2018, Metaverse Property Inc. is quickly becoming the largest virtual real estate company to sell property in Decentraland and Sandbox. The company offers a wide suite of services to help its clients, including property management, help with finding rentals, and assistance with marketing and advertising. Metaverse Property Inc. aims to assist its clients every step of the way, from looking for properties in the metaverse to making the most out of them.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Client-oriented service: [Company Name] will have a full-time assistant to keep in contact with clients and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility to his clients, and will further keep in touch with his clients by creating seminars and other educational content on topics of interest.
- Management: [Founder’s Name] has been extremely successful working in the virtual real estate market and will be able to use his previous experience to grant his clients detailed insight into this new world. His unique qualifications will serve customers in a much more sophisticated manner than many of [Company Names]’s competitors.
- Relationships: Having worked in the traditional real estate market for [X] years, [Founder’s Name]’s priority is to maintain long-term relationships with all of his clients and partners. He highly values all of his clients and sees them more as partners rather than just a source of sales or profit.
VI. Marketing Plan
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Client-focused virtual real estate services, where the company’s interests are aligned with the customer
- Service built on long-term relationships and personal attention
- Big-firm expertise in a small-firm environment
Promotions Strategy
[Company Name] expects its target market to be individuals and businesses who are interested in the metaverse. Our strategy to reach this target market will consist of exclusively digital marketing strategies. The company’s promotions strategy to reach these individuals includes:
Website/SEO
[Company Name] will invest in developing a professional website that displays all the features offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
[Company Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.
Advertisement
Digital advertisements are an excellent strategy for businesses to connect with their audience. The company will advertise its offerings on popular digital publications, blogs, partner websites, and news websites.
SEM
The company will invest in search engine marketing to produce ads to reach our target audience when they search relevant search terms.
Word of Mouth Marketing
[Company Name] will encourage word-of-mouth marketing from loyal and satisfied clients. The company will use recommendations, online reviews, and word-of-mouth marketing to grow its customer base through the network of its existing customers.
Pricing Strategy
[Company Name]’s will rely on standard industry rates when pricing its virtual properties. We will price our properties moderately in order to neither be perceived as a luxury nor a discount virtual real estate broker.
VII. Operations Plan
Functional Roles
In order to execute [Company Name]’s business model, the company needs to perform many functions including the following:
Administrative Functions
- Social media management
- Website management
- Bookkeeping
- Marketing
- Hiring and training staff
- Maintenance functions
- Other general administrative functions
Service Functions
- Purchase and sell virtual property
- Virtual property development and management
- Provide metaverse and real estate consulting
- Assist clients with marketing and advertising in the metaverse
Milestones
The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:
| Date | Milestone |
|---|---|
| [Date 1] | Finalize lease agreement |
| [Date 2] | Design and build out [Company Name] |
| [Date 3] | Hire and train initial staff |
| [Date 4] | Kickoff of promotional campaign |
| [Date 5] | Launch [Company Name] |
| [Date 6] | Reach break-even |
VIII. Management Team
Management Team Members
[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [Founder’s Name] has been a licensed real estate broker and experienced cryptocurrency miner, and has spent a significant amount of time in the metaverse. He also has an MBA from [University]. His unique experience and education make him invaluable to the company. His goal is to use his experience and skills to make the process of buying and managing virtual real estate as straightforward as possible for his clients.
Hiring Plan
[Founder’s Name] will be the Owner and CEO of [Company Name]. In order to launch [Company Name], we need to hire the following personnel:
- Administrative Staff (1 to start)
- Virtual Real Estate Developers (3 to start)
IX. Financial Plan
Revenue and Cost Drivers
[Company Name]’s revenues will come from the sale of virtual property.
The major cost drivers will include marketing expenses, the cost of technology and equipment, labor expenses, and the cost of the lease.
Capital Requirements and Use of Funds
[Company Name] is currently seeking $500,000 to launch. Specifically, these funds will be used as follows:
- Office design/build: $150,000
- Equipment purchase and maintenance: $200,000
- Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
5 Year Annual Income Statement
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Product/Service A | $151,200 | $333,396 | $367,569 | $405,245 | $446,783 | |
| Product/Service B | $100,800 | $222,264 | $245,046 | $270,163 | $297,855 | |
| Total Revenues | $252,000 | $555,660 | $612,615 | $675,408 | $744,638 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $57,960 | $122,245 | $122,523 | $128,328 | $134,035 | |
| Lease | $60,000 | $61,500 | $63,038 | $64,613 | $66,229 | |
| Marketing | $20,000 | $25,000 | $25,000 | $25,000 | $25,000 | |
| Salaries | $133,890 | $204,030 | $224,943 | $236,190 | $248,000 | |
| Other Expenses | $3,500 | $4,000 | $4,500 | $5,000 | $5,500 | |
| Total Expenses & Costs | $271,850 | $412,775 | $435,504 | $454,131 | $473,263 | |
| EBITDA | ($19,850) | $142,885 | $177,112 | $221,277 | $271,374 | |
| Depreciation | $36,960 | $36,960 | $36,960 | $36,960 | $36,960 | |
| EBIT | ($56,810) | $105,925 | $140,152 | $184,317 | $234,414 | |
| Interest | $23,621 | $20,668 | $17,716 | $14,763 | $11,810 | |
| PRE-TAX INCOME | ($80,431) | $85,257 | $122,436 | $169,554 | $222,604 | |
| Net Operating Loss | ($80,431) | ($80,431) | $0 | $0 | $0 | |
| Income Tax Expense | $0 | $1,689 | $42,853 | $59,344 | $77,911 | |
| NET INCOME | ($80,431) | $83,568 | $79,583 | $110,210 | $144,693 | |
| Net Profit Margin (%) | - | 15.00% | 13.00% | 16.30% | 19.40% |
5 Year Annual Balance Sheet
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $16,710 | $90,188 | $158,957 | $258,570 | $392,389 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $21,000 | $23,153 | $25,526 | $28,142 | $31,027 | |
| Total Current Assets | $37,710 | $113,340 | $184,482 | $286,712 | $423,416 | |
| Fixed assets | $246,450 | $246,450 | $246,450 | $246,450 | $246,450 | |
| Depreciation | $36,960 | $73,920 | $110,880 | $147,840 | $184,800 | |
| Net fixed assets | $209,490 | $172,530 | $135,570 | $98,610 | $61,650 | |
| TOTAL ASSETS | $247,200 | $285,870 | $320,052 | $385,322 | $485,066 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $317,971 | $272,546 | $227,122 | $181,698 | $136,273 | |
| Accounts payable | $9,660 | $10,187 | $10,210 | $10,694 | $11,170 | |
| Total Liabilities | $327,631 | $282,733 | $237,332 | $192,391 | $147,443 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | ($80,431) | $3,137 | $82,720 | $192,930 | $337,623 | |
| Total Equity | ($80,431) | $3,137 | $82,720 | $192,930 | $337,623 | |
| TOTAL LIABILITIES & EQUITY | $247,200 | $285,870 | $320,052 | $385,322 | $485,066 |
5 Year Annual Cash Flow Statement
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | |||||
| Net Income (Loss) | ($80,431) | $83,568 | $79,583 | $110,210 | $144,693 |
| Change in working capital | ($11,340) | ($1,625) | ($2,350) | ($2,133) | ($2,409) |
| Depreciation | $36,960 | $36,960 | $36,960 | $36,960 | $36,960 |
| Net Cash Flow from Operations | ($54,811) | $118,902 | $114,193 | $145,037 | $179,244 |
| CASH FLOW FROM INVESTMENTS | |||||
| Investment | ($246,450) | $0 | $0 | $0 | $0 |
| Net Cash Flow from Investments | ($246,450) | $0 | $0 | $0 | $0 |
| CASH FLOW FROM FINANCING | |||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 |
| Cash from debt | $317,971 | ($45,424) | ($45,424) | ($45,424) | ($45,424) |
| Net Cash Flow from Financing | $317,971 | ($45,424) | ($45,424) | ($45,424) | ($45,424) |
| SUMMARY | |||||
| Net Cash Flow | $16,710 | $73,478 | $68,769 | $99,613 | $133,819 |
| Cash at Beginning of Period | $0 | $16,710 | $90,188 | $158,957 | $258,570 |
| Cash at End of Period | $16,710 | $90,188 | $158,957 | $258,570 | $392,389 |
