VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
[Company Name] seeks to position itself as a high-quality, friendly, and convenient tea shop in the heart of [location]. Clients can expect to receive the highest quality tea from skilled professionals who use the best available ingredients to make the perfect drinks.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Offering high-quality teas to drink or buy wholesale
- Offering a convenient location that offers both eat-in and take-out options
- Creating a cozy and calm atmosphere so our customers can unwind
- Providing excellent customer service
Promotions Strategy
[Company Name] expects its target market to be residents living within a 2-mile radius and workers within a half-mile radius of its location. [Company Name]’s promotion strategy to reach these potential customers includes:
Website/SEO
[Company Name] will develop a professional website that displays all the tea products we offer. It will also invest in SEO so that the company’s website will appear at the top of search engine results. [Company Name] will maintain a website and publish frequent newsletters and blogs to educate our customers on promotions, tea-making tips, and new products.
Social Media
[Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.
Advertising
[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.
Sampling
[Company Name] employees will initially give free tea samples to passersby to allow them to taste the quality of our products and learn about us.
Pre-Opening Events
Before opening the shop, [Company Name] will organize pre-opening events designed for prospective customers, local merchants, and press contacts. These events will create buzz and awareness for [Company Name] in the area.
Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts, and/or provide other inducements for people to frequent the tea shop.
Customer Loyalty Programs
[Company Name] will create a winning customer loyalty program to keep its best clients coming back again and again. The program will include discounts, deals, and promotions that non-loyalty customers will not have access to.
Pricing Strategy
[Company Name] pricing will be moderate, so customers feel they receive great value when patronizing the tea shop. We aim to be slightly cheaper than the nearby expensive coffee and tea shops but still remain competitive.
