IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [location] and its surrounding areas as well as individuals who are employed within a half-mile radius of the shop.
The area residents and commuters we serve are affluent and hard-working. They will be eager to come to a tea shop with a relaxing atmosphere and healthy teas to hydrate them throughout their day. This will be a perfect location for anyone who loves tea but is unsatisfied with the select options offered by most coffee shops.
Customer Segmentation
We will primarily target the following three customer segments:
Tea lovers: Tea shops are in short supply in [location]. Many tea lovers are looking for a cozy tea shop to unwind and enjoy high-quality tea blends. We will market ourselves as a comfy location for tea lovers to unwind and discuss their favorite teas with friends and strangers.
Professionals: Local professionals are hard-working and carry a lot of stress. They’re looking for a relaxing shop where they can unwind and sip on a comforting drink while taking a break from the workload. Approximately 4,750 individuals are employed within a half-mile radius of the shop, making this a major customer segment during working hours.
Millennials: According to The Tea Association of the U.S.A. Inc., the generation that currently drinks the most tea is millennials. They are focused on health consciousness and consuming drinks that support their well-being, so tea is often high on their list.
Therefore, we will actively target this generation by promoting the health benefits of our tea and offering an enticing atmosphere.
