II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is a new tea shop located in the heart of [location]. We will offer a wide variety of delicious teas that cannot be found in nearby tea shops or cafés. [Company Name] will provide many options to choose from, including a variety of black teas, green teas, herbal teas, white teas, and more. These teas will be offered as options to drink in the shop or can be packaged up to be brewed at home. Customers will also be able to choose from a simple snack menu that will offer pastries, cookies, and other treats to pair with their tea.
[Company Name] was founded by [Founder’s Name], who is an avid tea lover. She has been highly disappointed in the current selection of tea found around [location] since moving here several years ago. The city primarily offers a variety of coffee shops, but very few tea shops exist. Furthermore, coffee shops only offer about half a dozen or so tea options, and the current best tea options can be found in the tea/coffee aisles in grocery stores.
From her time working in coffee shops, [Founder’s Name] knew many of her customers were also looking for high-quality tea but couldn’t find many options. That’s when she saw a unique demand that she could satisfy. About a year ago, she began researching all the aspects of running a tea shop and started building her initial inventory and menu.
[Company Name]’s History
After doing thorough research, [Founder’s Name] incorporated [Company Name] on [date of incorporation] as an S-Corporation. She has been primarily running the business online from her home but has found a potential retail location to turn into a tea shop. Once the lease is approved, all operations will run from there.
Since incorporation, the company has achieved the following milestones:
- Found a retail location and signed a Letter of Intent to lease it
- Developed the company’s name, logo, and website located at [website]
- Created the menu
- Determined equipment and initial inventory needed
- Began building relationships with tea suppliers and local pastry chefs
[Company Name]’s Products/Services
[Company Name] will offer a wide range of teas for customers to taste and enjoy. A few options that will be on the initial menu include:
- Japanese green
- Oolong
- Chamomile
- Milk oolong
- Chai
- Early grey
- Darjeeling
- Sencha
- Matcha
There will also be select pastries and other snacks on the menu that customers can order with their drinks, such as scones and croissants. Furthermore, customers who love our teas can buy select flavors wholesale, either loose leaf in tins or in tea bags. We will sell these items on our website as well.
