Tattoo Shop Business Plan Template [Updated 2023]

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IV. Customer Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents of [company location] and its surrounding areas.
The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for higher quality service.

The precise demographics of the town in which our retail location resides is as follows:

Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

The Company will primarily target the following three customer segments:

  • High-Income Individuals: The Company will attract people with high-incomes who are conscious about fashion trends and have the disposable income to spend on tattoos.
  • Young People: The town has a large population of active young people who seek tattoo services. There are multiple high schools and colleges located in the surrounding area. According to a study published in the U.S. National Library of Medicine, 69 percent of students polled obtain a tattoo and/or body piercing between the ages of 18 and 22 while in college.
  • Celebrities / Public Figures: The Company will also reach out to a number of celebrities and public figures who use tattoos as a means of self-expression. Some famous figures have ink that’s inspired by their past or to pay tribute to a loved one, making the body art very meaningful to the individual. [Company name] can anticipate a significant increase in business as a result of such public figures’ tattoo service needs.
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