Tattoo Shop Business Plan Template [Updated 2023]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], located at [insert location here], is a new, upscale tattoo shop focusing on providing professional tattoo services to the local community in a modern environment. It will showcase a well-designed interior as well as a full-featured waiting area where customers can expect to feel at home in this creative, judgment-free, and welcoming environment.

The Company’s primary service includes designing customized tattoos. Customers can either provide a picture of what they want or can communicate their requirements. They can also choose a design from the catalogue of tattoo designs comprising traditional, neo-traditional, realistic, watercolor, Japanese, tribal, and blackwork tattoos. It will also provide tattoo aftercare and maintenance services along with consultation and advice on how to take care of tattoos.

[Company Name] will select artists from a pool of certified, creative, and highly experienced tattooists in and around [insert location here] and the surrounding area. The Company will ensure that they hold themselves accountable to the highest standards by meeting the client’s needs precisely and completely.

[Company Name]’s History

[Founder’s Name] is an entrepreneur with a passion for tattoos who seeks to provide a pleasant and convenient tattoo experience to the community by offering a wide selection of tattoos for everyone in one place. [Company Name] will become a known tattoo shop in [Location], offering a complete tattoo service experience.

Upon surveying the local customer base and finding the potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the tattoo shop.

Since incorporation, the company has achieved the following milestones:

  • Found office space and signed Letter of Intent to lease it
  • Developed the company’s name, logo, and website
  • Created the list of tattoo designs
  • Determined equipment and inventory requirements
  • Began recruiting key employees with experience in the tattoo industry

[Company Name]’s Products/Services

The Company provides the following tattoo services:

  • Designing customized tattoos
  • Predesigning tattoos
  • Maintaining aftercare tattoo services
  • Administering permanent makeup tattoos
  • Laser tattoo removal services
  • Other related consulting and advisory services
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