IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediately surrounding areas in a 15-mile radius. The area is populated mostly by several startup companies and expanding businesses in need of highly-skilled labor force; as a result, they have the budget to spend for a staffing agency.
The precise demographics of the town in which our location resides is as follows:
|San Antonio||Fort Worth|
|Forecasted Population Change by 2014||-0.02%||-3.76%|
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
The Company will primarily target the following customer segments:
- Job seekers: These are individuals with extensive and reliable work experience who are looking for either short-term or long-term employment.
- Offices: These are workplaces that are in need of administrative employees, accountants, IT personnel, maintenance personnel, and other skilled workers.
- Businesses: These are establishments in need of manpower services for their daily business operations.