IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediate surrounding areas as well as business establishments. The company will work closely with local utility companies and governments to provide the most sustainable, clean energy to its clients.
The area that we serve is affluent and are aware of the environmental problems that we are facing. The city is one of the most well-known cities in the US with the highest number of initiatives and movements for the environment.
Customer Segmentation
[Company Name] will primarily target the following customer segments:
- Local Government:Our goal is to establish close relationships with the city in order to become the city’s main source of clean, sustainable energy.
- Utility Companies: We will work closely with the local utility companies to deliver energy via our farms to local residents and busineses
- Homeowners: There are a large number of houses in the company’s location. We plan to reach out to these families and convince them that turning to a sustainable energy source is an investment that will benefit them forever. Their support will be key in reaching local government officials.
- Business Establishments: The company will look to the business community to lobby for clean, renewable energy sources and thus promote the use of our solar farm for energy
