VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
[Company name] seeks to position itself as a respectable, upper-middle-market competitor in the social media marketing industry. Customers can expect a good-quality social media marketing experience for their products/services.
The [Company Name] brand will focus on the company’s unique value proposition:
- Offering a wide variety of high-quality social media marketing services to corporate organizations, entrepreneurs, individuals and small businesses.
- Convenient location.
- Providing excellent customer service and customer experience with result-oriented social media marketing services.
[Company Name] expects its target market to be small businesses and organizations. The Company’s promotions strategy to reach the audience includes:
Before opening, [Company Name] will organize pre-opening events designed for prospective customers, and press contacts. These events will create buzz, and awareness for [Company Name] in the area.
The Company will create a professional website for business prospects, which will provide easy access to essential information about the company offerings, contact details, and other information. The website will be updated and optimized to enhance the company’s online presence.
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
[Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its offerings in various media outlets like newspapers, podcasts, television stations, radio shows, etc.
Word of Mouth Marketing
[Company name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers.
[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of the social media marketing services. The customer can expect to receive high-quality social media marketing for a more affordable price than what they pay at an ultra-premium social media marketing agency.