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Social Media Marketing Business Plan Template [Updated 2022]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a full-service social media marketing agency that helps small businesses and organizations develop a multi-faceted social media and online marketing strategy. The [Company Name] focuses on branding, lead generation, customer acquisition, customer retention and social media profile enhancement. The [Company Name] will build and create social media content such as blog posts, videos, and events. The Company’s goal is to become one of the leading social media marketing agency brands and compete with the leaders in the industry.

[Company Name]’s History

[Founder’s Name] is an entrepreneur with a passion for social media marketing who seeks to provide a comprehensive and innovative social media marketing agency. [Company Name] will become a known social media marketing agency in [Location], offering social media marketing services.

Upon surveying the local customer base and finding the potential agency location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the social media marketing agency.

Since incorporation, the company has achieved the following milestones:

  • Found office space and signed Letter of Intent to lease it
  • Developed the company’s name, logo, and website
  • Determined the list of services to be offered
  • Determined equipment requirements
  • Began recruiting key employees with experience in the social media marketing industry

[Company Name]’s Products/Services

The Company provides the following social media marketing services to its customers:

  • Social media marketing consulting and advisory services
  • Content marketing
  • Brand awareness and engagement
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