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Social Media Marketing Business Plan Template [Updated 2022]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] is a social media marketing agency located in [insert location here] that helps small businesses and organizations attain their social media marketing goals. From social media management to digital consulting, the company creates custom social media marketing solutions and strategies that perfectly fit its client’s businesses and industries. The Company’s goal is to become one of the leading social media marketing brands and compete with the leaders in the industry.

Products Served

The Company will provide the following services to its customers:

  • Social media marketing consulting and advisory services
  • Content marketing
  • Brand awareness and engagement

Customer Focus

[Company Name] will primarily offer its services to small businesses and organizations within a 30-mile radius of business location. The demographics of the customers are as given below:

  • Small businesses- 16,567
  • Non-profit, government and other organizations: 29,081

Management Team

[Company Name] is led by [Founder’s name], who has been in the social media marketing industry for [x] years. [Founder] is a certified and licensed social media and digital marketing expert. He has extensive experience working for leading social media marketing agencies prior to starting his own social media marketing agency. His in-depth knowledge and expertise will help [Company name] provide professional and result-oriented social media marketing services.

Success Factors

[Company Name] is qualified to succeed due to the following reasons:

  • There is currently a high demand for social media marketing services. In addition, the company surveyed the local population and received highly positive feedback pointing towards an explicit demand for the services, supporting the business after launch.
  • There has been significant growth in social media marketing over the past few years. Those who cater to this market have been thriving.
  • The management team has a track record of success in the social media marketing business.
  • The social media marketing business is a proven, successful business in the United States.

Financial Highlights

[Company Name] is currently seeking $200,000 to launch a social media marketing agency. Specifically, these funds will be used as follows:

  • Office build-out and startup cost: $110,000
  • Working capital: $90,000 to pay for marketing, equipment and salaries.

Top line projections over the next five years are as follows:

Financial SummaryFY 1FY 2FY 3FY 4FY 5
Revenue$560,401 $782,152 $1,069,331 $1,379,434 $1,699,644
Total Expenses$328,233 $391,429 $552,149 $696,577 $776,687
EBITDA$232,168 $390,722 $517,182 $682,858 $922,956
Depreciation$7,000 $7,000 $7,000 $7,000 $7,000
EBIT$225,168 $383,722 $510,182 $675,858 $915,956
Interest$6,016 $5,264 $4,512 $3,760 $3,008
Pre Tax Income$219,152 $378,458 $505,670 $672,098 $912,948
Income Tax Expense$76,703 $132,460 $176,985 $235,234 $319,532
Net Income$142,449 $245,998 $328,686 $436,864 $593,416
Net Profit Margin25%31%31%32%35%
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