Social Enterprise Business Plan Template [Updated 2024]

/ 6738 0

IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the community residents of [location] and its surrounding areas.

The community in general has been struggling over the past few years with a high unemployment rate, low average salary, and a noticeable skill gap. We aim to help residents by offering free courses that will teach residents essential skills needed in today’s job market. Funding will come in part from selling low cost thrift items and clothing.

Customer Segmentation

[Company Name] will primarily target three customer segments:

  • Unemployed Residents: Many people who are unemployed for long periods of time lack the marketable skills needed to get them back into a career. We will market our free courses to these residents so that they can sign up and learn essential skills.
  • Residents without access to education: Formal education is no longer affordable. Many people get stuck working in low-paying jobs simply because they cannot afford a formal degree. Our courses are free and open to people with all levels of education.
  • Thrift shoppers: Thrift shopping has become all the rage. Not only do people enjoy buying cheap products but they also love helping the planet by reusing items instead of buying new goods. Therefore, many residents will be excited to see a new second hand store in town. They also enjoy the added benefit of contributing to a program that helps their local community.
Pages : 1 2 3 4 5 6 7 8 9 10