III. Industry Analysis
As the demand for social progress and change increases, social enterprises are just one way that entrepreneurs and activists are effecting that change. From utilizing fair trade resources to make their products to selling items that help fund social programs, social enterprises are making social change happen across the globe. People demand more from the companies they patronize, so many businesses are starting up with social or environmental change in mind.
While corporate greed is nothing new, younger generations are increasingly active in countering this greed and elevating social consciousness. As a result, consumers no longer will just take any product or be loyal to any company, especially one that treats its workers poorly or contributes to a major social problem. Consumers want to not only feel good about the items they purchase, but also feel that they are contributing to the greater good, so they seek to do business with ethical companies like social enterprises. With such overwhelming support, this is a great era where many social enterprises will thrive.
Furthermore, there are numerous thrift stores across the nation that operate as nonprofits or as part of social enterprises. Therefore, this is a proven business model that can easily succeed.