Skin Care Business Plan Template [Updated 2024]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], located at [insert location here], is a new, upscale retail store focusing on providing organic skincare product range to the local community.

[Company Name] is an American skincare retailer that utilizes advanced organics in the products it offers. The Company promotes a healthy skincare routine leading to a healthy lifestyle, and the products offered by it contain natural active ingredients that are clinically proven to ensure best-in-class skin health solutions.

The Company’s skincare products are made with sustainably sourced ingredients like flower and fruit extracts instead of synthetic elements. [Company Name] has created its cleanser specifically for those with sensitive skin, making sure the formula is non-comedogenic, hypoallergenic, and fragrance-free.

[Company Name]’s History

[Founder’s Name] is an entrepreneur with a passion for skincare who seeks to provide a pleasant and convenient skincare retail experience to shoppers by offering a wide selection of skincare products for everyone, in one cozy place. [Company Name] will become a known skincare retail store in [Location] offering the complete skincare experience.

Upon surveying the local customer base and finding the potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected three initial locations and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the retail store.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website
  • Created the pamphlet of products
  • Determined equipment and inventory requirements
  • Began recruiting key employees with experience in the personal and skincare industry

[Company Name]’s Products

The Company provides the following skincare product range:

  • Retinol Oil
  • Sunscreen
  • Facial Oil
  • Moisturizers
  • Face Wash
  • Cleansers

[Company Name] plans to be open seven days a week, from 10 AM to 9 PM. As demand dictates, hours might be extended or reduced.

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