Security Business Plan Template [Updated 2023]

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V. Competitive Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The following establishments are within a 10-mile radius of [Company Name] and therefore are direct or indirect competition.

Sky High Security
Sky High Security is a security company that was established in 2002. It provides a large team of security professionals specifically trained to protect high-value assets, such as museum collections and expensive jewelry. Their services include providing in-person officers as well as high-tech surveillance equipment.

Prime Security
Founded in 2003, Prime Security is the best security company in town for those looking for guard and patrol services. Prime Security aims to protect establishments and offer patrols to deter any unwanted visitors. The company has been highly successful and is the largest security company in the region.

First Responders Security
First Responders Security is the most popular security company for those who have more complex security concerns. They offer a wide range of services, including alarm response, theft prevention, and patrolling. Instead of hiring several companies to do several jobs, companies can depend on First Responders Security to manage all of their security concerns.

Competitive Advantage

[Company Name] has several advantages over its competitors. The following are some of its major advantages:

  • Expert Security Professionals: [Company Name] only hires the best personal security professionals that have extensive training.
  • Location: [Company Name]’s location is in a prime location, giving us quick and easy access to prime commercial districts. This is ideal especially when hired to handle crisis situations or alarm response.
  • Affordable Pricing: The services offered by [Company Name] are similar in quality to its most premium-positioned competitor and [Company Name] can offer them at a lesser price.
  • Management: Our management team has years of security and business experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
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