IV. Customer Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will primarily serve the businesses and residents of [Location] and surrounding areas. The demographics of this area are as follows:
- 428,146 residents
- 25,000 businesses
- Average income of $64,000
- 24% married
- Median age of 38 years
Customer Segmentation
We will primarily target the following customer segments:
- Private Individuals: Some individuals may find themselves in danger or at risk of being robbed. We will offer personal protection to keep these individuals safe.
- Local Businesses: Our largest customer segment will be local businesses. They have a variety of security needs, from needing protection to preventing theft. We can help them with any security concerns they may have.
- Government Organizations: We will also collaborate with local government organizations to assist them with their unique security needs.
