Security Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will primarily serve the businesses and residents of [Location] and surrounding areas. The demographics of this area are as follows:

  • 428,146 residents
  • 25,000 businesses
  • Average income of $64,000
  • 24% married
  • Median age of 38 years

Customer Segmentation

We will primarily target the following customer segments:

  • Private Individuals: Some individuals may find themselves in danger or at risk of being robbed. We will offer personal protection to keep these individuals safe.
  • Local Businesses: Our largest customer segment will be local businesses. They have a variety of security needs, from needing protection to preventing theft. We can help them with any security concerns they may have.
  • Government Organizations: We will also collaborate with local government organizations to assist them with their unique security needs.
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