IV. Customer Analysis
Customer Segmentation
[Company Name] will primarily serve small to medium-sized businesses, from new ventures to well-established businesses and individual clients. These businesses typically gross from $8 million to $80 million in annual revenues and can invest up to $100,000 to $150,000 in their IT infrastructure. Clients are segmented as follows:
- Financial service providers
- Construction companies
- Manufacturing businesses
- Restaurants
- Retail Establishments
- Other businesses that may need SaaS technology