SaaS Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our SaaS Business Plan Template (including a full, customizable financial model) to your computer here.

Customer Segmentation

[Company Name] will primarily serve small to medium-sized businesses, from new ventures to well-established businesses and individual clients. These businesses typically gross from $8 million to $80 million in annual revenues and can invest up to $100,000 to $150,000 in their IT infrastructure. Clients are segmented as follows:

  • Financial service providers
  • Construction companies
  • Manufacturing businesses
  • Restaurants
  • Retail Establishments
  • Other businesses that may need SaaS technology
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