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RV Park Business Plan Template [2021 Updated]

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VI. Marketing Plan


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Convenient location
  • Family-friendly facilities
  • Moderate price point
  • Comfortable, clean, customer-focused environment

Promotions Strategy

[Company Name] expects its primary target market to be individuals living within the state, and then travelers from the surrounding states. The Company’s promotions strategy to reach these individuals includes:

Public Relations
We will contact all local and regional area newspapers and television stations to tell them about the park opening and unique value proposition of [Company Name].

Advertising
[Company Name] will initially advertise on travel websites, which are frequently being used these days to book travel due to their ease of use and reviews.

Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, services, and more.

Pre-Opening Events
Before opening the RV park, [Company Name] will organize pre-opening events designed for local merchants and press contacts to create buzz and awareness for [Company Name].

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