IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will primarily serve the leisure travel market. This market seeks comfortable, family-friendly travel accommodations and services.
An overview of this market includes:
- 50,000 leisure visitors to the area last year, according to the Office of Tourism
- Typical leisure traveler are families, with an average household size of four
- Over 85% of leisure travelers are families with the remaining 15% being couples
- Average household income of $85,900
We will primarily target the following customer segments:
- Families: The business will attract families who want to have fun together in the outdoors.
- Couples: The park will target those looking for a couples getaway.
- Campers and Outdoor Enthusiasts: The park will provide a premier campground and outdoor facility that will attract this key target market.