II. Company Overview
This Section's Contents
Who is [Company Name]?
[Company Name], located at [insert location here] is a new, upscale and healthy restaurant focusing on providing organic and delicious foods to the local community.
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the restaurant business for some time, it was in [month, date] that he decided to launch [Company Name]. Specifically, during this time, [Founder] took a trip to Fort Lauderdale, FL. During his trip, [Founder’s Name] frequented a restaurant that enjoyed tremendous success. After several discussions with the owner of the restaurant, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.
Specifically the customer demographics and competitive situations in the Fort Lauderdale location and in [insert location here] were so similar that he knew it would work. Furthermore, after surveying the local population, this theory was proven.
[Company Name]’s History
Upon returning from Fort Lauderdale, surveying the local customer base, and finding potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
[Founder’s Name] has selected three initial locations and is currently undergoing due diligence on each property and the local market to assess which will be the most desirable location for the restaurant.
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo and website located at www…
- Created the menu
- Determined equipment and inventory requirements
- Began recruiting key employees with experience in the restaurant industry
[Company Name]’s Products
Below is [Company Name]’s initial menu. All items will be 100% natural and organic. As you can see all items are classified under the following six main categories:
- Appetizers
- Soups
- Salads
- Sandwiches
- Entrees
- Desserts
[Company Name] Initial Menu
| [Company Name] Initial Menu | ||
|---|---|---|
| Soups | Salads | |
| Black Bean Soup | Cobb Salad | |
| Broccoli Cheddar Soup | Waldorf Salad | |
| Cabbage Soup | Garden Salad | |
| Chicken Gumbo Soup | Grilled Chicken Salad | |
| Clam Chowder | Southwest Chicken Salad | |
| French Onion Soup | Asian Steak Salad | |
| Potato Leek Soup | Arugula Salad with Parmesan | |
| Split Pea With Ham Soup | ||
| Vegetarian Chili | Desserts | |
| Wild Mushroom Bisque | Banana Nut Pound Cake | |
| Chocolate Chip Muffin | ||
| Appetizers | English Toffee Cookie | |
| Veggies and Dip | Lemon Pound Cake | |
| Grilled Eggplant with Tomato Sauce | Tiramisu | |
| Avocado and Spinach Dip | Flourless Chocolate Cake | |
| Grilled Tofu Skewers | Marble Pound Cake | |
| Chicken and Pepper Skewers | ||
| Asparagus and Prosciutto | ||
| Sandwiches and Wraps | ||
| Baja Turkey Sandwich | ||
| Caprese Sandwich | ||
| Chicken Pesto Sandwich | ||
| Eggplant And Mozzarella Sandwich | ||
| Mediterranean Wrap | ||
| Roast Beef Caesar Sandwich | ||
| Smoked Turkey Club Sandwich | ||
| Spicy Tuna Sandwich | ||
| Tuna Melt | ||
| Entrees | ||
| Ginger Chicken with Grilled Bok Choy | ||
| Moroccan Chicken with Cous Cous | ||
| Braised Short Ribs with Polenta | ||
| Prime Rib Eye Steak with Broccoli | ||
| Braised Lamb with Polenta | ||
| Grilled Salmon with Lemon and Dill | ||
| Vegetable Stir Fry | ||
Store Design
[Company Name] will develop a 5,000 square foot restaurant whose key elements will include the following:
- Kitchen area
- Ordering counter
- Waiting area
- Tables to comfortably seat 50 customers
- Restrooms
Below please find a rough sketch of the floor plan.
The location has 40 dedicated parking spots which should suffice even in peak hours.
[Company Name] plans to be open 7 days a week, from 12PM to11PM. As demand dictates, we may extend or reduce our hours. Likewise, as demand dictates, we may offer delivery service.