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Restaurant Business Plan Template [2019 Updated]

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II. Company Overview

Who is [Company Name]?

[Company Name], located at [insert location here] is a new, upscale and healthy restaurant focusing on providing organic and delicious foods to the local community.

[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the restaurant business for some time, it was in [month, date] that he decided to launch [Company Name]. Specifically, during this time, [Founder] took a trip to Fort Lauderdale, FL. During his trip, [Founder’s Name] frequented a restaurant that enjoyed tremendous success. After several discussions with the owner of the restaurant, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.

Specifically the customer demographics and competitive situations in the Fort Lauderdale location and in [insert location here] were so similar that he knew it would work. Furthermore, after surveying the local population, this theory was proven.

[Company Name]’s History

Upon returning from Fort Lauderdale, surveying the local customer base, and finding potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected three initial locations and is currently undergoing due diligence on each property and the local market to assess which will be the most desirable location for the restaurant.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo and website located at www…
  • Created the menu
  • Determined equipment and inventory requirements
  • Began recruiting key employees with experience in the restaurant industry

[Company Name]’s Products

Below is [Company Name]’s initial menu. All items will be 100% natural and organic. As you can see all items are classified under the following six main categories:

  1. Appetizers
  2. Soups
  3. Salads
  4. Sandwiches
  5. Entrees
  6. Desserts

[Company Name] Initial Menu

[Company Name] Initial Menu  
SoupsSalads
Black Bean SoupCobb Salad
Broccoli Cheddar SoupWaldorf Salad
Cabbage SoupGarden Salad
Chicken Gumbo SoupGrilled Chicken Salad
Clam ChowderSouthwest Chicken Salad
French Onion SoupAsian Steak Salad
Potato Leek SoupArugula Salad with Parmesan
Split Pea With Ham Soup
Vegetarian ChiliDesserts
Wild Mushroom BisqueBanana Nut Pound Cake
Chocolate Chip Muffin
AppetizersEnglish Toffee Cookie
Veggies and DipLemon Pound Cake
Grilled Eggplant with Tomato SauceTiramisu
Avocado and Spinach DipFlourless Chocolate Cake
Grilled Tofu SkewersMarble Pound Cake
Chicken and Pepper Skewers
Asparagus and Prosciutto
Sandwiches and Wraps
Baja Turkey Sandwich
Caprese Sandwich
Chicken Pesto Sandwich
Eggplant And Mozzarella Sandwich
Mediterranean Wrap
Roast Beef Caesar Sandwich
Smoked Turkey Club Sandwich
Spicy Tuna Sandwich
Tuna Melt
Entrees
Ginger Chicken with Grilled Bok Choy
Moroccan Chicken with Cous Cous
Braised Short Ribs with Polenta
Prime Rib Eye Steak with Broccoli
Braised Lamb with Polenta
Grilled Salmon with Lemon and Dill
Vegetable Stir Fry

Store Design

[Company Name] will develop a 5,000 square foot restaurant whose key elements will include the following:

  • Kitchen area
  • Ordering counter
  • Waiting area
  • Tables to comfortably seat 50 customers
  • Restrooms

Below please find a rough sketch of the floor plan.

storedesign

The location has 40 dedicated parking spots which should suffice even in peak hours.

[Company Name] plans to be open 7 days a week, from 12PM to11PM. As demand dictates, we may extend or reduce our hours. Likewise, as demand dictates, we may offer delivery service.

Restaurant Business Plan Template [2019 Updated]
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