VI. Marketing Plan
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The Marketing Plan describes the type of brand [Company Name] seeks to create and the Company’s planned promotions and pricing strategies.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering high-quality service to independent alternative rock bands.
- Offering high-quality bands and music to alternative rock fans.
- Providing excellent customer service and allowing fans to get exciting experiences with their favorite independent alternative rock bands.
[Company Name] expects to reach consumers through the following tactics:
[Company Name] will collect physical email address at alternative rock concerts and via the websites of the bands it signs. It will market music (CDs, MP3s), concert tickets and merchandise to these consumers via email.
We will contact all local and area newspapers and television stations to tell them about each of our artists.
[Company Name] will advertise in local newspapers and sponsor community events in order to gain awareness of our bands.
[Company Name] will provide free tracks to customers to enable them to hear samples of our bands.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products and more.
[Company Name]’s pricing will be moderate so customers feel they receive great value when purchasing items from the bands we represent.