IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will primarily serve the alternative rock bands and fans in the New York metro area. Over time, we expect that our bands will gain regional and national attention.
Simmons Research has found that alternative rock fans display the following demographic characteristics:
- Gender skew is fairly balanced…56% males, 44% females.
- Listeners tend to be well-educated, 41% more likely than the average adult to have attended or graduated from college.
- Listeners tend to be 40-50% more likely than the average adult to be a heavy radio listener.
- The majority of the audience remains firmly lodged in the 18-44 age range.
|New York County, New York|
|Under 5 years||5.20%||5.60%||4.80%|
|15 to 19 years||4.30%||4.20%||4.40%|
|20 to 24 years||7.20%||7.00%||7.30%|
|25 to 29 years||12.10%||11.90%||12.40%|
|30 to 34 years||10.60%||10.90%||10.30%|
|35 to 39 years||8.00%||8.30%||7.60%|
|40 to 44 years||6.70%||7.00%||6.30%|
With regards to alternative rock bands, we will focus on currently unsigned bands, independent artists and internet stars . Typically, the members of these bands are in their 20s and have getting signed, generating revenues and becoming famous as their primary goals.