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Property Management Business Plan Template [2021 Updated]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a [Location]-based property management firm specializing in commercial and residential properties. Its goal is to provide a solution to the real estate management problems that property owners struggle with. It helps its clients with repairs and maintenance, enforcing rent due dates and strictly implementing late payment penalties, finding new tenants fit for their properties, and other property issues.

[Company Name]’s property managers are committed to dealing with all property problems, emergency repairs and tenant issues 24/7. The company puts its clients’ interests first and aims to maximize the income generated by every property by preserving its value.

Through an online dashboard and a mobile app, clients are updated in real-time on every property issue. The company’s property managers are trained to observe transparency and are keen to keep everything documented to maintain its credibility and clients’ trust.

By [year], the company envisions itself to be a leading property management firm in [location] and the surrounding areas.

[Company Name]’s History

In [year], [Founder’s Name], a licensed real estate broker started receiving an abundance of inquiries about marketing properties, landlord-tenant laws and concerns about property rentals and their daily operations. Realizing that he cannot address every inquiry by himself and not wanting to ignore them, he decided to start his own property management firm.

[Founder’s Name] met with a few of his real estate broker friends and discussed the opportunity in building a property management firm. Five of these colleagues supported his vision and joined him to start [Company Name].

Since incorporation, the Company has achieved the following milestones:

  • Found office space and signed Letter of Intent to lease it
  • Developed the company’s name, logo and website located at [website]
  • Identify key properties to target
  • Began recruiting key employees

[Company Name]’s Products/Services

The following are the services that [Company Name] will be able to provide to its clients:

  • Property Inspections
  • Advertising and Marketing
  • Tenant Screening
  • Tenant Communication
  • Legal Compliance
  • Accounts payable and receivables
  • Contract Management

[Founder’s Name] understands that providing excellent service is key to building long-term relationships with clients and earning referrals. He is keen to maintain a high standard of service with every one of their clients by constant evaluation of team and individual performances. He will do this by reaching out to past clients for feedback and follow-up to develop a strong business relationship.

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