Property Development Business Plan Template [Updated 2024]

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VI. Marketing Plan


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
[Company Name] seeks to position itself as the trusted source for affordable residential property developments in the area. Home buyers and real estate investors can expect to obtain residential assets that are high quality, green, functional, and luxurious, all at an affordable price point.

The [Company Name] Brand

The [Company Name] brand will focus on the company’s unique value proposition:

  • Service built on long-term relationships and personal attention
  • Big-firm expertise in a small-firm environment
  • Client-focused property development, where the company’s interests are aligned with the client
  • Effective project management
  • Affordable pricing

Promotions Strategy

[Company Name] expects its target market to be home buyers and real estate investors living within a 30-mile radius of its location. The company’s promotion strategy to reach these individuals includes:

Social Media
[Company Name] will invest heavily in a social media advertising campaign. The marketing manager will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Print Advertising
The company will invest in professionally designed advertisements to be printed in real estate publications. [Company Name] will also list its properties for sale in key local publications, including newspapers, area magazines, and its own newsletter.

Website/SEO
[Company Name] will invest heavily in developing a professional website that displays all of the features and benefits of the property development company. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Community Events/Organizations
The company will promote itself by distributing marketing materials and participating in local community events, such as local festivals, business networking, or sporting events.

Sponsorships
[Company Name] will also invest in sponsoring certain nonprofit and community events so that their banners and collateral material are displayed all over the event where numerous clients will potentially be.

Referrals
The company understands that the best promotion comes from satisfied customers. The Company will encourage its clients to refer other home buyers and real estate investors by providing economic or financial incentives for every new client produced. This strategy will increase in effectiveness after the business has already been established.

Pricing Strategy

[Company Name]’s pricing will be moderate so consumers feel they receive great value when purchasing properties from the company.

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