V. Competitive Analysis
This Section's Contents
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Direct & Indirect Competitors
The following businesses are located within a 30-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Upscale Property Developers, Inc.
Upscale Property Developers, Inc is a property development company in [location]. In business for over 40 years, Upscale Property Developers, Inc provides oversight for the entire property development process for new single family and multi-family residences, commercial offices, and government buildings across the area. Upscale Property Developers, Inc also offers a variety of property renovation, demolition, and revitalization services for existing buildings.
Although Upscale Property Developers, Inc provides homes with a luxury aesthetic, they are also the most expensive property developments on the market, thus resulting in many first time home buyers to be priced out of the market.
Premium Property Development Solutions
Established in 1990, Premium Property Development Solutions is a property developer of new commercial and residential properties in [Location]. The company specializes in eco-friendly building materials and upscale design options for individual and corporate clients. Clients can customize their building design or choose from a variety of standard design options. The company employs experienced property developers and designers who are well versed in green building design.
Premium Property Development Solutions is more affordable than Upscale Property Developers Inc, but is still out of most first time home buyers’ price ranges.
Home Plate Residential
Home Plate Residential is also a local property development company that manages the complete property development process from sourcing and permitting to construction and sale. They are mostly known for their unique apartment complex designs, but are equipped to take on a variety of different builds. The company has been in business for about ten years and has developed a reputation for building quality homes for affordable prices.
Although Home Plate Residential has a similar value proposition of luxury homes at affordable prices, this company lacks the green building and eco-efficiency component to their business model, thus losing out on business from eco-conscious home buyers.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. Those advantages include:
- Location: [Company Name]’s office is near the center of town, in the shopping district of the city. It is visible from the street where many residents shop for both day-to-day and luxury items.
- Client-oriented service: [Company Name] will have a full-time assistant with property development experience to keep in contact with clients and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility and will further keep in touch with his clients through monthly newsletters.
- Management: [Founder’s Name] has been extremely successful working in the property development sector. His unique qualifications will serve customers in a much more sophisticated manner than many of [Company Name]’s competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, newspapers, and other influences.
