VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
[Company name] seeks to position itself as a respectable, upper-middle-market competitor in the video production market. Customers can expect a high-quality and concept-to-reality video production experience.
The [Company Name] brand will focus on the Company’s unique value proposition:
- Convenient location.
- Offering high-quality service to independent artists/celebrities, ad companies, corporate organizations, TV stations, and filmmakers.
- Professional video engineering for any type of video production.
- Providing excellent customer service and customer experiences with high-quality production.
Promotions Strategy
[Company Name] expects its target market to be the filmmakers, artists, corporate agencies, advertising agencies and TV stations. The Company’s promotions strategy to reach the audience includes:
Pre-Opening Events
Before opening the video production company, [Company Name] will organize pre-opening events designed for prospective customers, local artists, and press contacts. These events will create buzz and awareness for [Company Name] in the area.
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its company offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Public Relations
[Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its services in various media outlets like podcasts, television stations, radio shows, etc.
Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content in terms of various forms and technologies of video production and post customer reviews that will increase audience awareness and loyalty.
Customer Loyalty Programs
[Company name] will create a winning customer loyalty program to keep its best clients coming back again and again.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to notify customers about new events, products, and more.
Pricing Strategy
Pricing strategy is one of the most important functions that any business can plan for attracting customers. Prices are a foundational element of a company’s revenues—if managed carefully, they can generate high profits.
[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of the video production services. The customer can expect to receive quality video production services at a more affordable price than what they pay at an ultra-premium video production company.
