V. Competitive Analysis
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Direct & Indirect Competitors
VidTech
VidTech is the town’s most well-known video production company and has been in business for xx years. VidTech specializes in producing influential films for global businesses that want to stand out. Competitor 1 offers product video, corporate video, brand video, internal communication, documentary, animation/motion graphics, VFX, training video. VidTech caters to businesses only, but the company will be catering to business as well as other customer segments like independent artists.
HHR Production Studios
HHR Production Studios caters to various groups of customers. HHR Production Studios was designed with state-of-the-art facilities and technologies, and in turn, has been the studio of choice by artists, corporate organizations, and advertising agencies. HHR Production Studios focuses on the advertising and marketing industries. However, HHR Production Studios’s layout of the product portfolio is very comprehensive, but it still lacks in providing 3D animations and VFX.
Star Video Services
Star Video Services is one of the renowned video production companies in the United States. Star Video Services’s is a strategic video solution company producing videos for the fitness, health, and wellness market. The company’s strategic insightful approach for every project is what sets it apart. Star Video Services, on the other hand, does not produce videos for all segments and is only confined to the fitness, health, and wellness industry.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Management: The Company’s management team has x years of video production experience that allows them to serve customers in an improved and sophisticated manner than the competitors.
- Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, media, and other influencers. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.
- Location: [Company Name]’s location is near the center of town, giving the company access to budding artists, corporate organizations, filmmakers, and advertising agencies.
