IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve filmmakers, artists/celebrities, advertising agencies, corporate organizations, as well as TV stations in the [Location] area. Over time, the company expects that the studio will gain regional and national attention.
The precise demographics of the town in which the retail location resides is as follows:
| Total | Male | Female | |
|---|---|---|---|
| Total population | 1,644,518 | 778,476 | 866,042 |
| AGE | |||
| Under 5 years | 5.20% | 5.60% | 4.80% |
| 15 to 19 years | 4.30% | 4.20% | 4.40% |
| 20 to 24 years | 7.20% | 7.00% | 7.30% |
| 25 to 29 years | 12.10% | 11.90% | 12.40% |
| 30 to 34 years | 10.60% | 10.90% | 10.30% |
| 35 to 39 years | 8.00% | 8.30% | 7.60% |
| 40 to 44 years | 6.70% | 7.00% | 6.30% |
Customer Segmentation
The Company will primarily target the following customer segments:
- Filmmakers: The city has quite a number of creative and independent filmmakers that are in need of professional video engineers and production to polish their works.
- Artists/Celebrities: A large part of the clients will be independent artists as well as celebrities that want to put their talent out there. The Company will record and produce good-quality videos for these artists.
- Advertising agencies: The Company will help agencies create the best quality video for their advertisements.
- Corporations: The Company will serve businesses by making corporate videos to help them increase their brand awareness and generate new business leads.
- TV Stations: The Company will serve various TV stations in the area and produce video content for TV, ranging from pre-production activities to post-production.
