Pressure Washing Business Plan Template
If you want to start a pressure washing business or expand your current pressure washing services, you need a business plan.
Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of pressure washing business plans.
The following pressure washing business plan template and example gives you the key elements you must include in your plan. It can be used for any type of pressure cleaning company including industrial cleaning services, commercial pressure washing, residential pressure washing, or vehicle pressure washing. In our experience speaking with lenders and investors, the template is organized in the precise format they want.
Sample Business Plan For Pressure Washing Businesses
I. Executive Summary
Business Overview
[Company Name] is a new pressure washing business that provides a variety of services to the residents of [location] and surrounding areas. We aim to offer convenient pressure washing services at a moderate price to make our customer’s homes and landscapes immaculate. Some services we offer include house power washing, driveway cleaning, and fence and deck washing. [Company Name] will stand out in the community by offering excellent customer service, high-quality pressure washing services, and developing long-lasting relationships with our customers.
Services
The initial pressure washing services that [Company Name] will offer include the following:
- House power washing
- Driveway and walkway cleaning
- Fence and deck cleaning
- Vinyl siding cleaning
- Soft wash roof cleaning
- Gutter cleaning
Each service will be priced accordingly based on the scope of the project and the size of the home.
Customer Focus
[Company Name] will primarily serve the residents and homeowners of [location] and the surrounding area. The demographics of these customers are as follows:
- 92,018 residents
- Average income of $82,000
- 42% married
- 39% with children under 18
- 62% homeowners
- Median age of 39
These demographics serve our company well. With such a large population of homeowners, many residents will need pressure washing services annually to keep their homes and yards clean.
Management Team
[Company Name] was founded by [Founder’s Name], who has been a pressure washer for [X] years. During this time, he has operated as an independent pressure washer, doing the work only as a side hustle. Now, after gaining some experience and a loyal clientele, he is ready to turn his side hustle into a small business with multiple employees to help him out.
[Founder’s Name] has worked in the pressure washing industry long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). This knowledge will prove essential as the business expands.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- The company will be providing a valuable service for homeowners who are in need of a variety of pressure washing services.
- [Founder’s Name] has a track record of success in the pressure washing market and already has a loyal client base.
- [Company Name] will provide high-quality washing services for a moderate price that is competitive with similar businesses.
Financial Highlights
[Company Name] is currently seeking $320,000 to launch. Specifically, these funds will be used as follows:
- Store design/build out: $50,000
- Equipment and supplies: $50,000
- Vehicle purchase and maintenance: $100,000
- Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
II. Company Overview
Who is [Company Name]?
[Company Name] is a new pressure washing business that provides all sorts of residential pressure washing services to the residents of [location] and the surrounding areas. These services include house washing, driveway cleaning, and deck and patio washing. Our goal is to develop an overwhelmingly positive reputation by offering high-quality services, great customer service, and long-lasting relationships with the residents.
[Company Name] was founded by [Founder’s Name], who has been a pressure washer for [X] years. During this time, he has operated as an independent pressure washer, doing the work only as a side hustle. Now, after gaining some experience and a loyal clientele, he is ready to turn his side hustle into a small business with multiple employees to help him out.
[Company Name]’s History
[Founder’s Name] incorporated [Company Name] on [date of incorporation] as an S-Corporation. The business is currently being run out of [Founder’s Name]’s home, but once the lease on [Company Name]’s commercial location is finalized, all operations will be run from there. [Founder’s Name] currently uses his personal vehicle to drive to clients’ homes but will purchase a van that will be used specifically for the business.
Since incorporation, the company has achieved the following milestones:
- Found a commercial space and signed a Letter of Intent to lease it.
- Developed the company’s name, logo, and website located at [website].
- Developed the company’s social media presence.
- Determined equipment, supplies, and materials needed.
- Begun recruiting key administrative staff and experienced pressure washers.
[Company Name]’s Products/Services
The initial pressure washing services that [Company Name] will offer include the following:
- House power washing
- Driveway and walkway cleaning
- Fence and deck cleaning
- Vinyl siding cleaning
- Soft wash roof cleaning
- Gutter cleaning
III. Industry Analysis
As long as people own homes, they will need pressure washing services to keep them clean. No matter how hard one works to maintain their home, the exterior is bound to get dirty simply from the weather and natural elements. Pressure washing is a professional, quick, and convenient service to make a home look as good as new in no time. It is a service that has been in demand for decades with no current signs of slowing down.
The global pressure washing market is expected to grow at a compound annual growth rate of 3.4% over the next five years. Moreover, with the recent housing boom, there are many first-time homeowners looking for services to help maintain their homes. With increasing demand and an expanding market, there is no better time to start a pressure washing business.
IV. Customer Analysis
Demographic Profile of Target Market
[Company Name] will serve the community residents of [location] and its surrounding areas.
The area we service is suburban, with 62% owning homes. This means a sizable portion of the local population will require our services at some point.
Furthermore, the average income indicates that much of the population belongs to the upper or upper middle class. These socioeconomic classes are most likely to hire pressure washing services for their homes and are willing to pay top-dollar for great service. [Company Name] is starting out with a perfect location and demographic.
Customer Segmentation
[Company Name] will primarily target the following three customer segments:
- Homeowners: We will primarily market our services to new and veteran homeowners who need friendly and convenient pressure washing services to maintain their homes and landscapes. [Company Name] will market itself as the friendliest and most convenient option in town that is eager to establish a long-term relationship.
- Residents 55 and older: Residents in this age bracket usually don’t have the time, energy, or ability to maintain their house and landscape. Washing their home, driveways, or decks and fences can be rigorous and time-consuming for them. Therefore, we will market ourselves as an energetic and friendly company that can provide them with quick and convenient pressure washing services.
- Renters and rental owners: Some people don’t own the homes they live in but still need their houses washed. Others own small apartment complexes that need to be cleaned to attract tenants. [Company Name] will also target these customers as well in order to maintain a large client base.
V. Competitive Analysis
Direct & Indirect Competitors
The following pressure washing companies operate within a 10-mile radius of [Company Name], thus providing either direct or indirect competition:
All Surface Washing
All Surface Washing is a local pressure washing company that has helped clean and restore residential homes and small businesses since 2014. They provide a variety of washing services, including roof cleaning, house power washing, and driveway cleaning.
Though All Surface Washing is a direct competitor, their online reviews are quite mixed, with many complaints about the quality of work and customer service. [Founder’s Name] has gained a loyal clientele that can offer great reviews. This will show local residents that [Company Name] offers better quality services and cares about long-lasting relationships.
Rose City Commercial Washers
Rose City Commercial Washers has kept the commercial businesses in [location] looking spick and span for decades. The company is the #1 pressure washing service in town that primarily caters to commercial businesses. They provide a variety of services to perfect their customers’ buildings and landscapes, including side washing, gutter cleaning, and sidewalk/walkway cleaning services.
Though Rose City Commercial Washers is a major force in the pressure washing industry, they primarily wash commercial businesses, not residential homes. Therefore, our target markets and customer base will only occasionally overlap.
Johnson’s Landscape And Washing Services
Johnson’s Landscape And Washing Services is an all-around landscape and property cleaning/maintenance service that has been popular in [location] since 1995. As the name implies, the company offers a wide variety of services, including lawn mowing, landscape design, and pressure washing. They can do almost anything that keeps their customers’ homes and landscapes looking picture-perfect.
Though Johnson’s Landscape And Washing Services will continue to thrive, the company does not make much of its revenue through pressure washing services. It is primarily seen as an add-on feature that can come with their other landscaping services. Customers who prefer to work with a company that specializes in pressure washing will find more value with [Company Name].
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. Those advantages include:
- Customer-Focus: [Company Name] provides the highest quality customer service focused on transparency, communication, and responsiveness throughout the process. This level of service and respect is adhered to from the initial inquiry to the follow-up once the project is completed. If any customer is less than satisfied, we will do whatever we can to fix the relationship.
- Management: [Founder’s Name] has been extremely successful working in the pressure washing industry and will be able to use his previous experience to help clients with whatever they need. His unique qualifications will serve customers in a much more sophisticated manner than many of [Company Name]’s competitors.
- Relationships: Having lived and worked in the community for decades, [Founder’s Name] knows many of the local residents and has already established a loyal clientele from his years as an independent pressure washer. These relationships will provide the company’s initial clientele and help our business through word-of-mouth marketing.
VI. Marketing Plan
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
[Company Name] seeks to position itself as a high-quality, friendly, and convenient pressure washing business. Clients can expect to receive the best pressure washing services from skilled professionals who use the highest quality tools to complete each job.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Client-focused pressure washing services, where the company’s interests are aligned with the customer.
- Service is built on long-term relationships and personal attention.
- High-quality services that are provided at a fair and moderate price point.
Promotions Strategy
[Company Name] expects its target market to be homeowners within a 10-mile radius of its location. [Company Name]’s promotion strategy to reach these potential customers includes:
Referrals
[Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.
Website/SEO
[Company Name] will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
[Company Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.
Direct Mail
[Company Name] will blanket neighborhoods in the area with direct mail pieces. These pieces will provide general information on [Company Name], its services, and promotional discounts.
Special Offers
Offers and incentives are an excellent approach to bringing in new customers. The company will introduce special offers to attract new consumers and encourage repeat services, which will be quite advantageous in the long run.
Publications
[Company Name] will advertise its services in key local publications, including newspapers and area magazines. Additionally, the company will print brochures and place them in specific locations frequented by target individuals, such as home improvement specialty retailers.
Pricing Strategy
[Company Name]’s pricing will be estimated on a project basis drawing on [Founder’s Name]’s deep expertise in various pressure washing services. The pricing will be determined by which services the customer requests and the size/scope of the property. Pricing will remain competitive with similar businesses in the area.
VII. Operations Plan
Functional Roles
[Company Name] will need to fulfill the following functional roles to execute its business plan and ensure the company’s success:
Service Functions
- Pressure washing services
- Customer service
- Quoting and invoice creation
- Equipment maintenance and upkeep
Administrative Functions
- Social media management
- Website management
- Bookkeeping
- Marketing
- Hiring and training staff
- Maintenance functions
- Other general administrative functions
Milestones
The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:
| Date | Milestone |
|---|---|
| [Date 1] | Finalize lease agreement |
| [Date 2] | Design and build out [Company Name] |
| [Date 3] | Hire and train initial staff |
| [Date 4] | Kickoff of promotional campaign |
| [Date 5] | Launch [Company Name] |
| [Date 6] | Reach break-even |
VIII. Management Team
Management Team Members
[Company Name] was founded by [Founder’s Name], who has been a pressure washer for [X] years. He spent the entire duration as an independent pressure washer, providing these services as a side hustle. After gaining a few years of experience and developing a loyal client base, he is ready to turn his side hustle into a formal business with employees to help him out.
Though he has never run his own formal business before, [Founder’s Name] has worked as a pressure washer long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).
Hiring Plan
[Founder’s Name] will serve as the Owner and Manager of [Company Name]. In order to launch, he needs to hire the following personnel:
- Administrative Staff (1 to start)
- Pressure Washers (2 to start)
IX. Financial Plan
Revenue and Cost Drivers
[Company Name]’s revenue will primarily come from providing pressure washing services to our customers. Pricing will be determined by the services required and the scope of the project.
The main cost drivers for [Company Name] will be labor expenses, marketing, vehicle maintenance, and lease for the commercial space.
Capital Requirements and Use of Funds
[Company Name] is currently seeking $320,000 to launch. The capital will be used for funding capital expenditures and location build-out, purchasing equipment, hiring initial employees, marketing expenses, and working capital.
Specifically, these funds will be used as follows:
- Store design/build: $50,000
- Equipment and supplies: $50,000
- Vehicle purchase and maintenance: $100,000
- Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Key Assumptions
The following table reflects the key revenue and cost assumptions made in the financial model:
| Number of Clients | Average |
|---|---|
| FY 1 | 100 |
| FY 2 | 120 |
| FY 3 | 150 |
| FY 4 | 200 |
| FY 5 | 225 |
5 Year Annual Income Statement
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Product/Service A | $151,200 | $333,396 | $367,569 | $405,245 | $446,783 | |
| Product/Service B | $100,800 | $222,264 | $245,046 | $270,163 | $297,855 | |
| Total Revenues | $252,000 | $555,660 | $612,615 | $675,408 | $744,638 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $57,960 | $122,245 | $122,523 | $128,328 | $134,035 | |
| Lease | $60,000 | $61,500 | $63,038 | $64,613 | $66,229 | |
| Marketing | $20,000 | $25,000 | $25,000 | $25,000 | $25,000 | |
| Salaries | $133,890 | $204,030 | $224,943 | $236,190 | $248,000 | |
| Other Expenses | $3,500 | $4,000 | $4,500 | $5,000 | $5,500 | |
| Total Expenses & Costs | $271,850 | $412,775 | $435,504 | $454,131 | $473,263 | |
| EBITDA | ($19,850) | $142,885 | $177,112 | $221,277 | $271,374 | |
| Depreciation | $36,960 | $36,960 | $36,960 | $36,960 | $36,960 | |
| EBIT | ($56,810) | $105,925 | $140,152 | $184,317 | $234,414 | |
| Interest | $23,621 | $20,668 | $17,716 | $14,763 | $11,810 | |
| PRETAX INCOME | ($80,431) | $85,257 | $122,436 | $169,554 | $222,604 | |
| Net Operating Loss | ($80,431) | ($80,431) | $0 | $0 | $0 | |
| Income Tax Expense | $0 | $1,689 | $42,853 | $59,344 | $77,911 | |
| NET INCOME | ($80,431) | $83,568 | $79,583 | $110,210 | $144,693 | |
| Net Profit Margin (%) | - | 15.00% | 13.00% | 16.30% | 19.40% |
5 Year Annual Balance Sheet
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $16,710 | $90,188 | $158,957 | $258,570 | $392,389 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $21,000 | $23,153 | $25,526 | $28,142 | $31,027 | |
| Total Current Assets | $37,710 | $113,340 | $184,482 | $286,712 | $423,416 | |
| Fixed assets | $246,450 | $246,450 | $246,450 | $246,450 | $246,450 | |
| Depreciation | $36,960 | $73,920 | $110,880 | $147,840 | $184,800 | |
| Net fixed assets | $209,490 | $172,530 | $135,570 | $98,610 | $61,650 | |
| TOTAL ASSETS | $247,200 | $285,870 | $320,052 | $385,322 | $485,066 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $317,971 | $272,546 | $227,122 | $181,698 | $136,273 | |
| Accounts payable | $9,660 | $10,187 | $10,210 | $10,694 | $11,170 | |
| Total Liabilities | $327,631 | $282,733 | $237,332 | $192,391 | $147,443 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | ($80,431) | $3,137 | $82,720 | $192,930 | $337,623 | |
| Total Equity | ($80,431) | $3,137 | $82,720 | $192,930 | $337,623 | |
| TOTAL LIABILITIES & EQUITY | $247,200 | $285,870 | $320,052 | $385,322 | $485,066 |
5 Year Annual Cash Flow Statement
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | |||||
| Net Income (Loss) | ($80,431) | $83,568 | $79,583 | $110,210 | $144,693 |
| Change in working capital | ($11,340) | ($1,625) | ($2,350) | ($2,133) | ($2,409) |
| Depreciation | $36,960 | $36,960 | $36,960 | $36,960 | $36,960 |
| Net Cash Flow from Operations | ($54,811) | $118,902 | $114,193 | $145,037 | $179,244 |
| CASH FLOW FROM INVESTMENTS | |||||
| Investment | ($246,450) | $0 | $0 | $0 | $0 |
| Net Cash Flow from Investments | ($246,450) | $0 | $0 | $0 | $0 |
| CASH FLOW FROM FINANCING | |||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 |
| Cash from debt | $317,971 | ($45,424) | ($45,424) | ($45,424) | ($45,424) |
| Net Cash Flow from Financing | $317,971 | ($45,424) | ($45,424) | ($45,424) | ($45,424) |
| SUMMARY | |||||
| Net Cash Flow | $16,710 | $73,478 | $68,769 | $99,613 | $133,819 |
| Cash at Beginning of Period | $0 | $16,710 | $90,188 | $158,957 | $258,570 |
| Cash at End of Period | $16,710 | $90,188 | $158,957 | $258,570 | $392,389 |
