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Preschool Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the families and the children in [company location]. The area is mostly populated by young couples and new families that have disposable income and can pay a premium for their children’s education.

The precise demographics of the town in which our location resides is as follows:

 WilmetteWinnetka
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

We primarily target the following three customer segments:

  • Couples that have preschoolers: We will offer a safe environment where the children can learn and where these parents will feel comfortable to entrust us with their children.
  • Preschoolers: Children ages 3-5 years old are our target students. We will build a child-friendly and fun atmosphere where the kids can freely express their thoughts and feelings.
  • New Couples: Majority of the young couples plan to have kids and they are most likely to plan for their children’s future as well. [School Name] will build a reputation that will make people want to enroll their children to us.
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