IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the families and the children in [company location]. The area is mostly populated by young couples and new families that have disposable income and can pay a premium for their children’s education.
The precise demographics of the town in which our location resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
We primarily target the following three customer segments:
- Couples that have preschoolers: We will offer a safe environment where the children can learn and where these parents will feel comfortable to entrust us with their children.
- Preschoolers: Children ages 3-5 years old are our target students. We will build a child-friendly and fun atmosphere where the kids can freely express their thoughts and feelings.
- New Couples: Majority of the young couples plan to have kids and they are most likely to plan for their children’s future as well. [School Name] will build a reputation that will make people want to enroll their children to us.