Plumbing Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the community residents of [location] and its surrounding areas.

The area we service is suburban, with 55% owning homes. A large portion of these homes are decades old, so they need constant maintenance on their plumbing fixtures. This means a sizable portion of the local population will require our services at some point.

Customer Segmentation

[Company Name] will primarily target the following three customer segments:

  • Homeowners: We will primarily market our services to new and veteran homeowners who need a friendly plumber to help them with all their plumbing needs. [Company Name] will market itself as a convenient option that can provide multiple services, so they don’t need to call multiple plumbers for help.
  • Residents 55 and older: Residents who are near their golden years usually don’t have the time, energy, or ability to keep their house in good repair. When they have major plumbing projects to tackle, they need an experienced plumber who is on-call and provides quick and friendly services. We will market our outstanding customer service to show that we are the best business for all their plumbing needs.
  • Landlords/Property management companies: Companies and individuals who rent out homes and small multi-family complexes need on-call plumbers they can trust. Our team has the experience and skill to handle these projects and can be over soon after an emergency occurs.
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