V. Competitive Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Direct & Indirect Competitors
Edson Farms
Shayla Farms is one of the large-scale pig farms in the US, owning an 8,000 ha area. It has well-established relationships with local retailers. It has been in business for 32 years. Edson Farms offers good quality pork products. It also has automated equipment and machines, which helps in improving its operations. Moreover, it is also known for delivering large orders at the right time without delay.
Peterson Farm
Peterson Farm has been operating since 1995 and is a well-known company that provides good quality pork with affordable pricing as it has effective and efficient automation. It aggressively targets local companies and retailers and has a large distribution network that can serve customers up to a 500-mile radius. Peterson Farm also has a very effective distribution and supply chain network. However, Peterson Farm’s offerings are only limited to half and whole hogs.
Heritage Farms
Heritage Farms has been in business for the past [xx] years and enjoys great success. It is one of the largest meat producers in the 200-mile area. It easily caters to local residents primarily due to its prime location. It provides pork, chicken, beef and a variety of dairy products including: cheese, yogurt, and milk.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Management: The Company’s management team has years of business and marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
- Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, media, and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
- Quality products at affordable pricing: The Company will provide quality products at affordable pricing, as it has high-quality equipment and uses the latest techniques.
- Good Packaging: [Company Name] will utilize product-oriented packaging materials that can reduce the damage in the products at the time of supply.
- Suitable Working Conditions: [Company Name] also ensures that the entire workforce is provided with the best work conditions necessary for optimal functioning.
