Pig Farm Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will primarily serve local residents, restaurants, and retailers of meat within a 100-mile radius of the farm. These businesses typically gross from $5 million to $10 million in annual revenues and source their supplies from within a 100-mile radius of their facilities.

Below is an overview of the business market within the farm’s target market radius:

Total Businesses38,124
Forestry, Fishing, Hunting, and Agriculture Support0.29%
Mining0.35%
Utilities0.23%
Construction9.64%
Manufacturing4.16%
Wholesale Trade5.62%
Retail Trade14.54%
Transportation and Warehousing2.83%
Information1.81%
Finance and Insurance6.56%
Real Estate and Rental and Leasing4.75%
Professional, Scientific and Technical Services11.36%
Management of Companies and Enterprises0.69%
Admin, Support, Waste Mgt, Remediation Services5.15%
Educational Services1.20%
Health Care and Social Assistance10.80%
Arts, Entertainment and Recreation1.66%
Accommodation and Food Services8.59%
Other Services (Except Public Administration)9.78%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Local Residents: The Company will sell its products to local residents within 50-mile radius of the farm.
  • Restaurants: The Company will sell its products to restaurants within a 100-mile radius.
  • Retailers and Wholesalers: The Company will sell its products to meat wholesalers and retailers within a 100-mile radius.
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