III. Industry Analysis
[Company Name] competes against large-scale pig farmers in the U.S. Pig and hog farming has developed into a highly automated production process. Feeding, watering and waste removal are carried out with minimal labor input. Moreover, the dramatic shift from small-scale production toward vertically integrated factory farms or large, single-phase specialized farms has further raised the overall level of industry automation over the past five years.
Pig production in the US is a $20 billion industry. The rising price of beef and chicken has resulted in higher demand for pork. The market size of the Pig Production industry is expected to increase by 0.4% over the next five years.
