IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents and the people working in [company location] and its surrounding areas.
The area we serve is very diverse. The precise demographics of the town in which our location resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
We will primarily target the following four customer segments:
- Families: the town has a large population of families who need medications and everyday vitamin intake.
- Clinics and Patients: The pharmacy is near some clinics. This will help people have easy access to the drugs their doctors prescribed them.
- Nursing Homes: There are a number of nursing home facilities in the area that will be ideal targets to form strategic partnerships for all of their pharmaceutical needs.
- Local office workers: approximately 10,000 individuals work in offices within half a mile of our location and we expect a fair portion of these individuals to frequent us during the morning and lunch hours.