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Personal Training Business Plan Template [2021 Updated]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Sky High Personal Training
Sky High Personal Training is a Personal Training Studio, offering Small Group Fitness, results oriented personalized training in a small community fitness studio. Trainers / coaches work with each client to customize a fitness and nutritional program designed to reach their goals. Their offerings include: Group fitness Classes, Custom fitness program design and training, Nutrition guidance and One on one private studio training sessions.

Prime Fitness
Founded in 2003, Prime Fitness is a 4-location, boutique, full service fitness club with a strong emphasis on one-on-one and team training fitness programs. They offer spinning, group fitness classes, buddy training, outdoor training, team training and one-on-one training. They also nutritional consulting and accountability coaching.

Fitness Energy
Established in 2019, Fitness Energy offers a variety of tailored, small group classes focused on performance and injury prevention. Its classes are curated with the outdoor active mountain lifestyle in mind. Classes include HIIT, strength and conditioning, boot camp, and cycling. In addition, the gym offers open hours, and nutrition programming (complimentary 30-minute consultation).

Competitive Pricing

 One-on-One sessionGroup TrainingMembership Fee
Sky High$30/hour$20/hour$300/year
Prime Fitness$45/hour$25/hour$350/year
Fitness Energy$40/hour$30/hour$400/year

Competitive Advantage

[Company Name] has several advantages over its competitors. The following are some of its major advantages:

  • Expert Trainers: [Company Name] only hires the best personal trainers who have excellent interpersonal skills.
  • Location: [Company Name]’s location is in a prime location, giving us access to commuters going to and leaving the train station, local office workers, schools, and city traffic.
  • Great service at an affordable price: The services offered by [Company Name] are similar in quality to its most premium positioned competitor and [Company Name] can offer it at a lesser price.
  • Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
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