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Personal Training Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents of [company location] and its surrounding areas. The main target of this business is the working professionals and the young adults of the community. The company would also reach some of the local companies to get them into group coaching and fitness.

The area we serve is populated mostly by the upper-middle class; as a result, they have the means to pay for personal trainers. The precise demographics of the town in which our location resides is as follows:

 WilmetteWinnetka
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

The Company will primarily target the following three customer segments:

  • Professionals: [Company name] is located along a well-traveled commute route. By offering convenient location and exceptional service, [Company name] will draw in working men and women who want to stay fit.
  • Students: There are multiple colleges, universities, and high schools located in the surrounding area. These students will be a key for the [Company]
  • Companies: A lot of companies are investing in their employees’ health. These companies can hire our services on corporate fitness days.
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