Personal Training Business Plan Template [Updated 2023]

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III. Industry Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Rising interest in personal fitness has resulted in strong demand for the industry’s services and thus, the Personal Trainers industry has experienced steady growth over the past five years. Further, as per capita disposable income has increased and the unemployment rate has fallen, demand for personal trainers has steadily grown.

Moreover, the percentage of Americans who are overweight or obese is expected to increase over the next five years, fostering greater demand for industry services. Employment growth will likely be robust during the period as well, heightening competition between existing operators in attracting customers. In response, industry participants are expected to offer specialized services to differentiate themselves, such as nutrition and rehabilitative training.

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