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Personal Training Business Plan Template [2021 Updated]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name], is a personal fitness training business that provides local residents in [Location] with a variety of workout routines and personal training programs that include HIIT, circuit, yoga and group fitness classes. Our personal training programs are unique and specifically curated for your specific needs. The expert trainers craft custom programs based on your current health status, diet, fitness goals and sleeping patterns when creating your routine.

Products Served

[Company Name] will provide services for both men and women, over the age of 18. Services will include customizable personal training programs, daily workouts, weekly, monthly, quarterly, or yearly fitness programs, group events, and nutrition/diet.

In addition to providing these services, [Company name] will also be a retailer of exclusive fitness products and select food items. Customers will find products at [Company name] that they won’t find in grocery stores or mass retailers.

Customer Focus

[Company Name] will primarily serve the residents within a nine mile radius of our location. The demographics of these customers are as follows:

  • 23,225 residents
  • Average income of $70,500
  • 41.9% married
  • 58.1% in Mgt./Professional occupations
  • Median age: 27 years

In addition to this prime local demographic, there are also two universities in the area. College students will also be a key market for the company.

Management Team

[Company Name] is led by [Founder’s Name] who has been in the fitness industry for 15 years. While [Founder] has never run a gym himself, he has been a fitness instructor at a young age and spent most of his adult life working in gyms and fitness centers. As such [Founder] has an in-depth knowledge of the gym business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • Our location is in a high-volume area with easy access from multiple residential and commercial district areas.
  • The management team has a track record of success in personal training services
  • Offering personal training is a proven business and has succeeded in different communities throughout the United States.
  • Local competitors leave a large gap in the market—there are low-cost providers ($15-25/month), and high-end options ($120+/month), but nothing in between.

Financial Highlights

[Company Name] is currently seeking $350,000 to launch. This will be used towards property acquisition, renovations and repairs, and along with some important equipment. There are also several fees needed to be covered in regards to legal and professional services, website development, and business licenses. The remaining funds will be used to cover the first three months of operating costs.

Topline projections over the next five years are as follows:

 Year 1Year 2Year 3Year 4Year 5
Total Revenues$318,975 $525,048 $725,404 $876,376 $1,009,888
Total Direct Cost($131,349)($219,043)($314,522)($388,455)($451,283)
Gross profit$187,626 $306,005 $410,882 $487,921 $558,605
Gross Profit Margin (%)59%58%57%56%55%
Total Other Expenses($132,202)($277,979)($314,990)($347,554)($379,458)
EBITDA$55,424 $28,026 $95,892 $140,367 $179,146
Depreciation($6,000)($6,000)($6,000)($6,000)($6,000)
EBIT$49,424 $22,026 $89,892 $134,367 $173,146
Interest Expense-Line of Credit$0$0$0$0$0
Interest Expense-Debt($11,820)($10,923)($9,973)($8,965)($7,897)
Pretax Income$37,604 $11,103 $79,919 $125,402 $165,249
Income Tax Expense($11,710)($3,480)($22,999)($37,621)($49,575)
Net Income$25,894 $7,623 $56,920 $87,781 $115,675
Net profit Margin (%)8%1%8%10%11%
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