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Nonprofit Business Plan Template [Updated 2023]

VI.Marketing Plan

You can download the Non Profit business plan template (including a full, customizable financial model) to your computer here.

The Marketing Plan describes the type of brand [Organization Name] seeks to create and the Organization’s planned promotions and pricing strategies.

The [Organization Name] Brand

The [Organization Name] brand will focus on the Organization’s unique value proposition:

  • Providing assistance to at-risk youth.
  • Offering one-on-one mentorship and training programs.
  • Providing a safe haven for youth

Promotions Strategy

[Organization Name]promotes itself to the community in order to reach at-risk youth and potential donors. The Organization’s promotions strategy to reach these individuals includes:

Direct Mail

[Organization Name] blanket neighborhoods with direct mail pieces. These pieces will provide general information on [Organization Name], and discusses program offerings and donation and volunteer opportunities.

Public Relations

We frequently contact local and area newspapers and television stations to tell them about the unique value proposition of [Organization Name].


[Organization Name] does low-cost advertise in local newspapers and sponsors community events in order to gain awareness.

Ongoing Customer Communications

[Organization Name]maintains a website and publishes a monthly email newsletter to tell constituents about new events, accomplishments and more.

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