VI.Marketing Plan
This Section's Contents
You can download the Non Profit business plan template (including a full, customizable financial model) to your computer here.
The Marketing Plan describes the type of brand [Organization Name] seeks to create and the Organization’s planned promotions and pricing strategies.
The [Organization Name] Brand
The [Organization Name] brand will focus on the Organization’s unique value proposition:
- Providing assistance to at-risk youth.
- Offering one-on-one mentorship and training programs.
- Providing a safe haven for youth
Promotions Strategy
[Organization Name]promotes itself to the community in order to reach at-risk youth and potential donors. The Organization’s promotions strategy to reach these individuals includes:
Direct Mail
[Organization Name] blanket neighborhoods with direct mail pieces. These pieces will provide general information on [Organization Name], and discusses program offerings and donation and volunteer opportunities.
Public Relations
We frequently contact local and area newspapers and television stations to tell them about the unique value proposition of [Organization Name].
Advertising
[Organization Name] does low-cost advertise in local newspapers and sponsors community events in order to gain awareness.
Ongoing Customer Communications
[Organization Name]maintains a website and publishes a monthly email newsletter to tell constituents about new events, accomplishments and more.
