Non Medical Home Care Business Plan Template [Updated 2023]

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VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Knowledgeable, friendly, expert staff of home care professionals.
  • Quality level of service and care.
  • Offering the best non-medical home care at competitive prices.

Promotions Strategy

[Company Name] will target all residents of [Location] within a 20-30 mile radius. The company’s promotions strategy to reach the most clientele include:

Local Hospitals
[Founder’s Name] already has great relationships with the local hospitals. She will work to make sure the hospitals send referrals and highly recommend [Company Name] to its patients and their families upon releasing them from the hospital.

Nursing Homes and Assisted Living Facilities
Oftentimes, an elderly patient will be placed in a nursing home or assisted living facility right away. Sometimes they are not happy and would rather go back home. [Company Name] will work with these facilities so that they recommend their agency when a patient highly desires to receive care in the comfort of their own home.

[Company Name] will have an informative and attractive website that will feature all of its services and referrals from other satisfied patients. The website will be highly informative and be designed in a way that is friendly and eye-catching.

[Company Name] will invest in a high SEO presence so that the agency is listed at the top of the Google or Bing search engine when a family member is researching home care agencies in [Location].

[Company Name] will have a billboard in an area of town at a busy intersection where thousands of cars and pedestrians pass daily. The location of the billboard will be in an area of town where there are a lot of assisted care facilities, doctors’ offices, rehab facilities, and a hospital nearby.

[Company Name] will invest in advertisements in featured local publications, such as community newspapers and newsletters that focus on the retired and aging population.

Pricing Strategy

[Company Name]’s pricing will be moderate so customers feel they receive great value when purchasing its services.

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