Non Medical Home Care Business Plan Template [Updated 2023]

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V. Competitive Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The following companies are located within a 20-mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Washington County Home Care
Washington County Home Care has provided both medical and non-medical home care services for over a decade. Their staff is composed of dedicated professionals who are committed to providing quality care in the comfort and convenience of the patients’ homes. Registered nurses, licensed practical nurses, nutritionists, speech therapists, physical therapists, occupational therapists, and medical social workers all work with the patient and their family to develop an individual plan of treatment. In addition to medical care, Washington County Home Care also has a team of home care aides who provide non-medical services as well.

Elara Caring
Elara Caring is one of the nation’s largest providers of home-based care, with a footprint in the Northeast, Midwest, and South. Elara Caring brings together three award-winning organizations – Great Lakes Caring, National Home Health Care, and Jordan Health Services, into one transformational company. They provide the highest-quality comprehensive care continuum of personal care, skilled home health, hospice care, and behavioral health. Their intimate understanding of their patients’ needs allows them to apply proprietary platforms to deliver proactive, customized care that improves the quality of life and keeps patients in their homes.

Encompass Health
Serving the [Location] area, they are one of the nation’s leading providers of home health services and continually set the standard of homecare through their people, their approach, and their outcomes.

The patient experience is at the core of everything they do. That’s why they work collaboratively with the patient’s team of experts to craft a plan of care that meets their specific needs. Their skilled nurses, physical therapists, occupational therapists, speech-language pathologists, medical social workers, and home health aides use a coordinated, interprofessional approach to deliver compassionate, specialized care in the comfort of home.

Whether recovering from surgery, a recent hospital stay, or managing a disease or injury, Encompass Health’s services are designed to meet patients where they are. They offer cutting-edge specialty programs that focus on patient education, self-management, and reducing hospital readmission, resulting in better care and better outcomes for their patients.

Competitive Advantage

[Company Name] has several advantages over its competition. Those advantages include:

  • Compassionate Staff: Knowledgeable and friendly staff of home aids and nurses who are highly knowledgeable and experienced in their field.
  • Location: [Company Name] will be able to service the entire metropolitan area of [Location] and its surrounding areas.
  • Quality Care: [Company Name] will provide expert services so that the patients are at the highest comfort level.
  • Pricing: [Company Name]’s pricing will be more affordable than its competition. We will also provide payment plans and flexible payment policies so that the patient won’t have to sacrifice any type of care they might require because the cost is too high.
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